중·고등학교 여학생의 SNS 뷰티정보 이용실태가 메이크업행동에 미치는 영향 = The Effect of Middle and High School Girls' Use of SNS Beauty Information on Makeup Behavior

다국어 초록 (Multilingual Abstract)

The present study aimed to evaluate the impact of using SNS beauty information on makeup behavior. In this regard, 458 girls from middle and high schools were surveyed and statistical analysis was done using frequency analysis, factor analysis, independent sample t-test, one-way layout analysis, and logistic regression methods with SPSS 21.0. It was found that 77.9% of the respondents showed high interest in SNS beauty information, and higher the level of the information usage, the more useful was the information. All results, such as the status of using SNS makeup, SNS interest beauty information, SNS beauty information, and SNS beauty information, and the use of SNS beauty information, marked a high level of interest, prevalence, and coordination of makeup behaviors. The higher the use of SNS beauty information, the more ‘interesting’ and ‘popular’ factors affected the makeup behavior. Additionally, the girls from the middle and high schools stated that they were aware of the psychology of wanting to be recognized by others and other people's views and evaluations of their appearance. This awareness led to the girls’ high interest and utilization of beauty information on SNS. In the future, we will have to find ways of correct makeup education of teenagers by developing beauty products, beauty information content, and makeup education programs that would meet the needs of middle and high school girls.

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