<레이디 두아>, 부유화 경제의 비판적 표상: 볼탕스키와 에스케르의 가치화 형태론을 중심으로 = Lady Doua as a Critical Representation of the Enrichment Economy: A Reading through Boltanski and Esquerre’s Forms of Valorization

다국어 초록 (Multilingual Abstract)

This paper analyzes the Netflix Korean original drama Lady Doua (The Art of Sarah, 2026) through the theoretical framework of Luc Boltanski and Arnaud Esquerre’s Enrichment: A Critique of Commodities (2020). The drama poses a fundamental question about how luxury goods are valorized in capitalist society, crystallized in protagonist Sara Kim’s line: “If it’s indistinguishable from the real thing, can it be called fake?” The paper applies Boltanski and Esquerre’s core concepts—the four forms of valorization (standard, trend, collection, asset), discourse of valuation, metaprice, and forbidden surplus-value—alongside the genealogy of these forms, tracing their development from a three-form schema (2016) to the completed four-form matrix (2017). These analytical tools are deployed through critical dialogue with multiple theoretical perspectives. The paper argues that Lady Doua brilliantly renders visible the micro-logic of the enrichment economy—narrative construction, authenticity struggles, gatekeeper power, and forbidden surplus-value generation—while remaining largely silent about the macro-structural context of financial capitalism. Sara Kim’s catastrophe is thus read as a critical representation of a present capitalism in which demystification is possible but transformation is not.