This study has been made on the basis of the theoretical model of Becker`s time allocation concerning housewives` advance into society-a primary cause for enlargint the scope of our food service market and developing the food service industry as a who...
This study has been made on the basis of the theoretical model of Becker`s time allocation concerning housewives` advance into society-a primary cause for enlargint the scope of our food service market and developing the food service industry as a whole. The primary purpose of this study is to clarify the close relationship between housewives` activities in the course of allocating their time and the demand for the food service through Becker`s theory of Total income and Total pirce, analyzing the information obtained through the questionaires sent to the housewives in metropolitan areas. The result of the questionaires shows that the demand fof food service is closely related to women`s market activities. Yet it has become clear that the demand for food service comrelates with housewives` allocation of time in terms of sharing profits. As a result, it is true that the increase in housewnves` income per hour has brought about the increase of the term of employment and the decrease in their cooking time, thus greatly incteasing the opportunities to dine out In other words, the increase of housewives` income and the decrease in their cooking time have come to make a great contribution to shortening the time needed to take care of family matters while increasing the demand for eating out, or food service. And it is also clear that the common practice to dine out is derived from the reductioh in our domestic duties, indicating the choice of social division of labour, but it needs to be noted that the gradual increase in women`s income is sure to have exerted a considerable influence on this practice of eating out.