Recently foodservice industry marketing environment changes rapidly and the qualitic change of demand is accelerated from high growth phase to low growth on industrial environment To actively competely with the foreign brands that runs with the devel...
Recently foodservice industry marketing environment changes rapidly and the qualitic change of demand is accelerated from high growth phase to low growth on industrial environment To actively competely with the foreign brands that runs with the developed management skills and enough fund, the domestic should classfy the customers first and develop the menu. To introduce the modem management technique to pursue the management utility by establishing the market segmentation forcusing the target market and discriminating strategy of menu and service The method of this study is focused on the changes of foodservice industrial environment and alternatives.