현대 중국 여대생의 신체 이미지와 신체 관리 행동 : 유명인의 사회적 영향력을 중심으로 = Body image and body image of female college students in China management behavior:Based on the social influence of celebrities

다국어 초록 (Multilingual Abstract)

Body image and body care behavior of female college students in China -based on the social influence of celebrities- by ZHONG QIQI Master of Sociology Graduate School of Kyung Hee University In the social media environment, female college students increasingly value their external appearance, leading to changes in their body image. At the same time, influential and charismatic celebrities in society can influence female college students' body image and even their management behaviors to some extent through social interactions on the internet. This study explores the impact of celebrity effects on the body image and management of contemporary female college students. This qualitative study, conducted through in-depth interviews with 20 female college students from Zhejiang University of Science and Technology, investigates their body image and management. On the Relationship Between Celebrity Effects on Female College Students' Body Image and Management: While celebrity effects do not directly impact female college students' body image, some of their behaviors influence their perceptions of 'beauty' making them more one-sided. The celebrity effect promotes physical management among female college students. And female college students can view celebrities' bodily management behaviors rationally and dialectically. Overall, celebrity influence doesn’t directly affect college students' perception of beauty. This study aims to promote proper treatment of celebrities by female college students and their impact on body image and management, fostering positive body image management so that the younger generation can grow more healthily in a social media environment. Key words celebrity effect, body image, body management

목차 (Table of Contents)

• I. 서 론 1
• 1. 문제제기 1
• 2. 이론적 배경 5
• Ⅱ. 연구 방법 31
• 1. 연구 대상 31
• 2. 연구 플랫폼 선택 34
• 3. 연구 방법 34
• Ⅲ . 연구 결과 36
• 1. 여대생의 신체 이미지 및 신체 관리의 현황 36
• 가. 여대생의 신체 이미지 36
• 2. 여대생의 신체 이미지와 신체 관리에 유명인이 미치는 영향 53
• 가. 여대생 신체 이미지 53
• 나. 여대생 신체 이미지의 인지 59
• 다. 여대생 신체 관리 61
• 3. 여대생의 신체 이미지와 신체 관리에 유명인이 미치는 긍정 및 부정 영향 64
• 가. 긍정적 영향 65
• 나. 부정적 영향 78
• 4. 메커니즘 86
• 가. 인지도 88
• 나. 선호도 89
• 다 신뢰도 93
• Ⅳ. 종합 논의 95
• 1. 연구 요약 95
• 2. 본 연구의 의의 98
• 3. 본 연구의 한계점 99
• 4. 향후 연구를 위한 제언 100
• V. 참고문헌 102
• VI. 부 록 107