A Study on Design Factors of ICH Paper-Cutting Cultural Products : Based on AHP Importance Analysis = 무형문화유산 종이오리기（剪紙） 문화상품의 디자인 요소 연구 :AHP 기반 중요도 분석을 중심으로

다국어 초록 (Multilingual Abstract)

Applying Intangible Cultural Heritage （ICH） to contemporary product design has emerged as an important research topic in the field of cultural product design. Among various forms of Chinese ICH, paper-cutting possesses rich cultural symbolism and distinctive visual characteristics, making it highly applicable to cultural product development. However, existing design practices often face limitations such as unclear communication of cultural meaning and the absence of systematic criteria for organizing and prioritizing design factors.
This study proposes a research framework that integrates the extraction of design factors, the construction of evaluation indicators, importance analysis, and practical design application for ICH paper-cutting cultural products. Based on literature reviews and case analyses, design factors were identified and categorized into several dimensions, including cultural narrative and information representation, visual imagery and formative language, and user perception and emotional experience. Subsequently, the Analytic Hierarchy Process （AHP） was employed to establish an evaluation indicator system, and the relative importance of each design factor was analyzed through expert evaluation and consistency verification.
Furthermore, this study does not merely present AHP results as evaluative outcomes, but attempts to translate them into practical design strategies. To achieve this, the paper-cutting image of “Jianhua Niangzi （剪花娘子）” was adopted as a design prototype, and the derived importance results were reflected in visual hierarchy, symbolic expression, color composition, pattern application, and product form development. A small-scale user evaluation was then conducted to examine the relationship between the AHP analysis results and user perceptions.
The findings indicate that the clear communication of cultural meaning and visual recognizability are critical factors in the design of ICH paper-cutting cultural products. In addition, users’ emotional experience and product commercialization potential were also found to influence design completeness and acceptance. The framework proposed in this study is academically and practically meaningful in that it enables the systematic identification of design priorities and their application to actual design development processes. In particular, the study provides practical references for balancing cultural identity, visual appeal, and user experience in cultural product design based on regional intangible cultural heritage.

목차 (Table of Contents)

• I. Introduction 1
• 1. Research Background and Problem Statement 1
• 2. Research Objects and Scope 3
• 3. Research Content and Innovations 6
• 4. Research Framework and Methods 8
• 5. Structure of the Thesis 11
• 6. Chapter Summary 12
• II. Literature Review and Theoretical Foundation 13
• 1. Research on Intangible Cultural Heritage Paper-Cutting 13
• 2. Design Factors of ICH Paper-Cutting Cultural Products 18
• 3. Application of AHP in Design Research for Design Factors 22
• 4. Summary of Literature Review 25
• III. Analysis of Design Factors for Intangible Cultural Heritage Paper-Cutting Cultural and Creative Products 28
• 1. Cultural Characteristics of ICH Paper-Cutting 29
• 2. Analysis of the Jianhua Niangzi Paper-Cutting Image 34
• 3. Case Analysis of Cultural and Creative Product Design 37
• 4. Summary of Design Factors in Cultural and Creative Products 54
• 5. Chapter Summary 55
• IV. Research Methods 56
• 1. Research Framework 57
• 2. Analytic Hierarchy Process (AHP) 58
• 3. Construction of the Evaluation Indicator System 59
• 4. Expert Selection and Data Collection 61
• 5. Construction of the Judgment Matrix 62
• 6. Consistency Test 63
• 7. Research Process 63
• 8. Chapter Summary 65
• V. Construction of Design Factors and Evaluation Indicator System for Intangible Cultural Heritage Paper-Cutting Cultural and Creative Products 66
• 1. Research Approach and Construction Principles 67
• 2. Sources of Literature and Case Materials (2015–2025) 68
• 3. Extraction of Design Keywords 70
• 4. Classification of Design Keywords 74
• 5. Construction of the AHP Indicator System 79
• 6. Chapter Summary 82
• VI. Importance Analysis of Design Factors for ICH Paper-Cutting Cultural and Creative Products Based on the Analytic Hierarchy Process 84
• 1. Overview of the Analytic Hierarchy Process 84
• 2. Construction of Hierarchical Structure Model and Evaluation Indicators 87
• 3. Expert Sample Composition and Data Collection 93
• 4. Formation of the Judgment Matrix and Consistency Verification 97
• 5. Calculation of Importance Weights and Ranking Analysis 103
• 6. Discussion of Results and Implications for Design Practice 113
• 7. Design Guidelines Derived from AHP Importance Weights 117
• 8. Chapter Summary 118
• VII. Design Practice of “Jianhua Niangzi” ICH Paper-Cutting Cultural and Creative Products Based on AHP Weight Results 119
• 1. Transformation from Weights to Design Decisions 119
• 2. Construction of the Jianhua Niangzi Visual System 129
• 3. Design Practice of Cultural and Creative Products 133
• 4. Chapter Summary 143
• VIII. Limited-Scale User Evaluation of Design Effectiveness 145
• 1. Research Objectives and Validation Approach 145
• 2. User Testing Design 146
• 3. Analysis of User Evaluation Results 149
• 4. Comparison of User Ratings and AHP Weights 151
• 5. Design Optimization Suggestions 153
• 6. Chapter Summary 154
• IX. Conclusion and Future Prospects 155
• 1. Main Research Conclusions 155
• 2. Theoretical and Practical Significance 157
• 3. Research Limitations 160
• 4. Future Research Directions 163
• References 167
• Appendix 171
• 국문초록 176
• Acknowledgments 178