Analysis and research on the impact of entrepreneurial orientation on business model innovation in small and medium-sized enterprises

다국어 초록 (Multilingual Abstract)

With the increasing globalization of the business environment, the acceleration of technological progress and the evolution of consumer behavior, the key factors determining the enterprise survival and development are no longer technology and product innovations, but business model innovation (Johnson et al., 2008; Schneider and Spieth, 2013). The Chinese government also noted in the Outline of the National Innovation-Driven Development Strategy released in 2016, it is essential to “encourage enterprises to carry out business model innovation" to achieve national innovation-driven development. In the complex and rapidly changing environment, how to break through the new disadvantages of small and medium-sized enterprises to carry out business model innovation has become an urgent problem to be solved.
Clayton Christensen, the author of disruptive innovation theory, believes that resource allocation will have an impact on disruptive business model innovation, and it is better to set up independent small organizations to implement destructive strategies (Christensen et al., 2013). Therefore, it is suitable for small and medium-sized enterprises to seek business model innovation through entrepreneurship learning.In recent years, scholars have began to study the influence of entrepreneurial learning on enterprise business model innovation from different perspectives, scholars from all over the world came to realize that entrepreneurial learning for enterprise business model innovation and promoting the enterprise business model innovation is of great significance. Plenty of research in this field has been done and entrepreneurial learning has gradually become an important means to promote innovation, improve the competitive advantage of enterprises and promote enterprise business model innovation.
In view of the above problems, business model innovation is "an activity in which an enterprise develops entrepreneurial opportunities to achieve value creation by reforming or reconstructing elements or themes of the activity system (Guo Hai and Shen Rui, 2014)". Entrepreneurial orientation and entrepreneurial learning play an important role in promoting enterprise business model innovation and enhancing enterprise business model innovation ability. It is a common concern of the enterprise community to explore the mechanism of entrepreneurial orientation and business model innovation of SME, and strive to find ways and methods to effectively improve entrepreneurial learning. It can be seen that the business model innovation of SME can be realized through entrepreneurial learning, while the knowledge and creative thinking required by entrepreneurship learning need to be obtained through entrepreneurial orientation. Based on above statements, this research in entrepreneurship theory, entrepreneurship learning theory, enterprise business and destructive innovation theory on the basis of the innovation theory, through the review and sorting of relevant literature, combining with the practice of small and medium-sized enterprises, entrepreneurship orientation, entrepreneurship learning and business model innovation into a theoretical framework, deeply explore the mutual influence between variables and boundary conditions. On the issue of the business model innovation of small and medium-sized enterprises, on the one hand, China is learning from the mature experience model of developed countries and striving to provide a suitable environment for small and medium-sized enterprises, and on the other hand, entrepreneurs are also actively exploring the sustainable development of small and medium-sized enterprises with Chinese characteristics.For the above purposes, this study mainly includes the following sections:
First, we review and sort out the literature and research related to basic theories such as entrepreneurial orientation, entrepreneurship learning and business model innovation. In the process of sorting out the entrepreneurship-oriented theory, the relevant theoretical development process of entrepreneurship and entrepreneurship orientation are elaborated in detail, and the connotation and definition of entrepreneurship orientation are defined. The development of entrepreneurship learning theory is expounded in the part of entrepreneurship learning theory. In the theoretical research related to destructive innovation, the entrepreneurial study theory and destructive innovation theory are combined together, discussing the entrepreneurial study behavior suitable for small and medium-sized enterprises in China, which enriches the entrepreneurial learning theory and destructive innovation theory.
Second, the correlation of entrepreneurial orientation, entrepreneurship learning and enterprise business model innovation are analyzed, and the dimensions of each variables are determined. It analyzed the relationship between entrepreneurial orientation and its sub-dimensions and enterprise business model innovation, entrepreneurship orientation and sub-dimensions and entrepreneurship learning, and the relationship between entrepreneurial learning and enterprise business model innovation. In addition, the intermediary role of entrepreneurship learning in the relationship between entrepreneurship orientation and enterprise business model innovation is also discussed, and formed the theoretical framework.
Third, practical research conducted. The questionnaires of this study were distributed and collected on site, and a sample of senior leaders in small and medium-sized enterprises and students studying for MBA and EMBA at Jilin University. A total of 271 questionnaires were issued, with 228 recovered at 84%. Among them, 201 were valid with an effective rate of 88%. The analysis results are as follows: entrepreneurial orientation and its innovation and risk-taking dimensions have positive effects on enterprise business model innovation, while the positive effect of enterprise business model innovation has not been verified; entrepreneurship orientation and its sub-dimensions have positive effects on entrepreneurial learning; entrepreneurship learning and its sub-dimensions have a positive effect on enterprise business model innovation; entrepreneurial learning play a mediating role in the relationship between entrepreneurial orientation and enterprise business model innovation.
Finally, the dissertation summarizes the research conclusions and limitations, reveals the research significance and the research direction in the future is prospected.

목차 (Table of Contents)

• Contents
• Chapter I 1
• 1.1 background of the subject 1
• 1.1.1 Theoretical background 1
• 1.1.2 Practice background 7
• 1.2 research meaning 13
• 1.2.1 Theoretical significance 13
• 1.2.2 Practical value 16
• 1.3 Study the technical route 19
• 1.4 Structure of the paper 20
• ChapterⅡLiterature Review 23
• 2.1 Review of entrepreneurship-oriented research 23
• 2.1.1 The connotation of entrepreneurial orientation 23
• 2.1.2 Current status of entrepreneurship-oriented research 26
• 2.2 Review of entrepreneurial study and research 29
• 2.2.1 Connotation of entrepreneurial learning 30
• 2.2.2 Research status of entrepreneurial learning 32
• 2.3 Research review of business model innovation 35
• 2.3.1 Connotation of the business model 35
• 2.3.2 Research status of business model innovation 37
• 2.4 Research review of business model innovation for SMEs 62
• 2.4.1 Definition of SMEs 62
• 2.4.2 Dimension division of SME business model innovation 67
• 2.5 Research on the relationship between entrepreneurship orientation, entrepreneurship learning and business model innovation 80
• 2.5.1 Research on the relationship between entrepreneurship orientation and enterprise business model innovation 80
• 2.5.2 Research on the relationship between entrepreneurship orientation and entrepreneurship learning 82
• 2.5.3 Research on the relationship between entrepreneurship learning and enterprise business model innovation 84
• ChapterⅢStudy model and assumptions 87
• 3.1 Research on entrepreneurship orientation, entrepreneurship learning and enterprise business model innovation dimensions 87
• 3.1.1 Dimension research of entrepreneurship orientation 87
• 3.1.2 Dimdivision of entrepreneurship learning 91
• 3.1.3 Dimension division of business model innovation 103
• 3.2 Theoretical framework and hypotheses 109
• 3.2.1 Entrepreneurship orientation and enterprise business model innovation 109
• 3.2.2 Entrepreneurship orientation and entrepreneurship learning 112
• 3.2.3 Entrepreneurship learning and enterprise business model innovation 114
• 3.2.4 The intermediary role of entrepreneurship learning on entrepreneurship orientation and enterprise business model 122
• ChapterⅣStudy Methods 125
• 4.1 Questionnaire design 125
• 4.2 data collection 138
• 4.3 Distribution of the main sample characteristics 139
• 4.4 Reliability and validity test reliability test 145
• 4.4.1 Confidence test 146
• 4.4.2 Validity analysis 148
• 4.5 correlation analysis 157
• 4.6 regression analysis 160
• Chapter V, Analysis and Discussion of the Study Results 177
• 5.1 Suppose the validation situation 177
• 5.2 Discussion on the relationship between entrepreneurship orientation and enterprise business model innovation 179
• 5.3 Discussion on the relationship between entrepreneurship orientation and entrepreneurship learning 182
• 5.4 Discussion on the relationship between entrepreneurship and learning and enterprise business model innovation 183
• 5.5 Discussion of entrepreneurship learning on the intermediary role of entrepreneurship orientation and enterprise business model innovation 185
• ChapterⅥResearch Conclusion and Future Research Direction 187
• 6.1 Basic conclusions of the research 187
• 6.2 Research limitations 191
• 6.3 Future research directions 193
• reference documentation 195
• appendix 213
• express one's thanks 227

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