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4 김철민, "인쇄광고에서 그림의 표현방식에 따른 기억 효과" 6 (6): 103-124, 2005
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1 최윤식, "현장광고론" 서울: 나남 1997
2 최윤식, "인쇄광고의 시각적 은유에 대한 실험 연구" 13 (13): 321-348, 2001
3 최윤식, "인쇄광고의 시각적 은유에 관한 연구" 경희대학교 대학원 2002
4 김철민, "인쇄광고에서 그림의 표현방식에 따른 기억 효과" 6 (6): 103-124, 2005
5 김맹호, "디자이너를 위한 광고 크리에이티브의 실제" 서울: 창과 창
6 우석봉, "독창적 광고비주얼의 효과: 제품기대 불일치성과 표현 독특성" 고려대학교 대학원 2005
7 이낙운, "광고제작의 실제" 서울: 나남 1988
8 성영신, "광고 창의성 연구: 비주얼에 대한 소비자 기대를 중심으로" 182-189, 2004
9 양윤, "광고 불일치성과 광고기억: 정보처리양식의 조절적 역할" 11 (11): 7-33, 2000
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