한의원 입지선정에 관한 연구 -부산·경남 개원의를 중심으로- = A Study on the Location Decision of Korean Medical Clinic -Focusing on Busan and Kyungnam Medical Clinic-

다국어 초록 (Multilingual Abstract)

This study investigates location decision of Korean medical clinics operators, the decision of which can be influenced by the two competing factors: market factor vs. production factor. By using an Analytic Hierarchy Process method, this study empirically suggest that Korean medicine clinics consider market factors more seriously than production factors; accessibility to a clinic and a clinic’s surrounding market competition environments are the most important factors with respect to the location decisions. We conjecture that these results come from insignificance of differentiation in the quality of medical services provided by Korean medical clinic doctors.

참고문헌 (Reference)

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