판매촉진 정보의 위치(위vs.아래)가 판매촉진 매력도 및 증정량 지각에 미치는 영향

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경 및 가설 설정
• 1) 정보의 제시 위치와 은유적 연상에 관한 연구
• 2) 양적 정보의 제시와 은유(metaphor)적 의미의 사용
• 3. 실험
• 1) 실험 1
• 2) 실험 2
• 4. 결론
• 1) 요약 및 시사점
• 2) 연구의 한계점 및 향후 연구방향
• 참고문헌
• Abstract

참고문헌 (Reference)

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