In ecodesign research, considering consumer's needs is essential to increase consumer's purchase of ecoproduct and consumer's cognition on them. To copy with these trends by both meeting consumer's needs and giving environmental friendliness on ecopro...
In ecodesign research, considering consumer's needs is essential to increase consumer's purchase of ecoproduct and consumer's cognition on them. To copy with these trends by both meeting consumer's needs and giving environmental friendliness on ecoproduct, product specific environmental aspects should be extracted from conventional Voice Of Consumers (VOCs) and used for effective green marketing strategy. Based on this idea, eco-VOC extraction process and a simplified QFD process were proposed in this research. Based on the QFD matrix, ecodesign and green marketing ideas are generated. These are the ideas based on consumer VOCs. Thus, they meet the consumers' basic needs, and consequently they are strongly expected to promote ecoproduct to the market.