가상조직내 참여 구성원들간의 신뢰수준의 결정요인과 그 효과에 대한 연구

다국어 초록 (Multilingual Abstract)

Facing competitive and complicated business environment, companies are developing new and diverse organization forms to overcome risk and to maximize performance. Virtual organization nowadays is considered as one of representative forms enhancing organizations performance. Virtual organization is created through a line of core competency among participating firms based on diverse cooperation structure. This study investigates the determinants of success of virtual organization based on the concept of trust since trust is one of important factors minimizing individual participant’s opportunistic behavior and uncertainty. The proposed research model was tested with 115 questionnaires. The result shows that the proposed hypotheses with respect to four determinants, uniqueness of knowledge, linking of knowledge, shared emotional understanding, and communication openness were partially supported. Implication and interpretation are discussed with cases and results.