지각된 회사평판과 지각된 부서평판이 조직유효성에 미치는 영향에 관한 연구-지각된 부서평판의 매개효과를 중심으로- = A Study on the Effects of Perceived Company Reputation and Perceived Division Reputation on Organization Effectiveness: Focus on Mediating Effect of Perceived Division Reputation

다국어 초록 (Multilingual Abstract)

This study was to investigate the relations of perceived organization reputation, organizational commitment,and job satisfaction. Perceived organization reputation was categorized into perceived company reputation and division reputation, and the effects of which on organizational commitment were determined. In particular, this study investigated perceived division reputation as a mediator in the relationship between perceived company reputation and organizational commitment.
On the basis of theoretical background, hypotheses and conceptual model were established. Data were collected by using a set of questionnaires. The samples consist of 296 survey data from Korean employees in a company. The analysis was done with SPSS 12.0 for Window statistics package using the analysis techniques of frequency analysis, reliability analysis, factor analysis, and correlation analysis. In addition,structural equation modeling was conducted using AMOS 5.0.
This study conducted factor analysis and confirmatory factor analysis for the validity test and Cronbach's alpha for the reliability test. Moreover, structural equation modeling(SEM) was used to analyze the hypothesized relationships in the conceptual model. This study showed that the proposed model was reasonably fit to the actual data.
The analyses provided strong supports for all the hypotheses. From these analyses, the following results were obtained. First, we found that perceived organization reputation was divided into perceived company reputation and perceived division reputation. Perceived company reputation affect perceived division reputation. Therefore, perceived division reputation can be improved through management of company reputation management. Second, perceived company reputation and perceived division reputation seemed to have effects on organizational commitment. Especially, it showed perceived division reputation as a mediator on the relationship between perceived company reputation and organizational commitment. Perceive Perceived division reputation affect organizational commitment, too. But, we found that perceived company reputation was more affect organizational commitment. Third, organizational commitment seemed to have effects on job satisfaction. These results indicate that not only the affective attachment, objective condition of job,and objective situation of job effect on organizational commitment and job satisfaction, but also the organizational reputation as social relationship effect on organizational commitment and job satisfaction. Based on the results, we also discussed theoretical and practical implications and limitations of this study, and described future research directions.

국문 초록 (Abstract)

본 연구의 목적은 지각된 조직평판이 조직몰입과 직무만족에 미치는 영향을 살펴보는 것에 있다. 특히, 조직구조에 따라 조직평판을 회사평판과 부서평판으로 구분하고 조직몰입에 미치는 상호영향력을살펴보는 것이다. 실증연구를 위해 전문가 집단인 건설엔지니어링 기업의 ‘엔지니어’를 중심으로 296명으로부터 자료를 수집하고 회사평판, 부서평판, 조직몰입 그리고 직무만족의 관계에 대하여 구조방정식모형을 실시하였다. 실증분석 결과를 요약하면 다음과 같다. 첫째, 회사평판은 조직몰입에 정(+)의 영향을 주는 것으로 나타났다. 둘째, 회사평판은 부서평판에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 회사평판이 부서평판보다 조직몰입에 더 큰 정(+)의 영향을 미치며, 부서평판은 회사평판과 조직몰입의 관계에서 매개역할을 하는 것으로 나타났다. 넷째, 조직몰입이 직무만족에 영향을 미치는 관계를 확인하고 있다. 이러한 연구결과들은 지각된 조직평판이 회사평판과 부서평판으로 구분될 수 있으며 직무만족과 조직몰입에 미치는 영향요소들이 조직평판이라는 사회적인 관계에도 영향을 받을 수 있다는 것을 나타내 준다.

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