文化觀光開發을 爲한 獨逸의 이벤트 經營戰略에 關한 硏究 : 뮌헨 October-Fest의 사례를 중심으로 with a Focus on the Case of Munchen`s October-Fest = A Study on the German Event Management Strategy for the Cultural Tourism Development

다국어 초록 (Multilingual Abstract)

The purpose of this study is to find what German representative cultural tourism event, October-Fest is by reviewing the constantly competitive maintenance of management strategy, and with the above contents, is to introduce the new management strategy mind for Korean cultural tourism and to put the meaning by reviewing the problems and the development plans of Korean cultural event.
For Korean cultural tourism development, the following is needed: the improvement of Korean cultural tourism image, the activation of cultural event, the specifying cultural city, the growth of local festival. Especially, with the current events of October-Fest, the following is referred: 1. the production and utilization of Logo for enhancing Festival perception. 2. the policy need for supporting the small and medium enterprises related with the event. 3. the development of diverse festival program. 4. the diversification of advertisement strategy like the utilization of homepage . related with the. event. 5. the development for environmental-friendly festival culture.

목차 (Table of Contents)

• Ⅰ. 序論
• Ⅱ. 文化觀光의 理論的 土臺
• 1. 文化觀光의 槪念
• 2. 文化觀光의 市場構造
• 3. 文化觀光開發을 爲한 Event經營戰略
• Ⅲ. 獨逸 뮌헨 10月祝祭의 經濟性과 經營戰略
• 1. 10月祝祭의 背景과 經濟的 效果
• 2. 10月祝祭의 마케팅戰略
• Ⅳ. 10月祝祭의 經營戰略과 韓國 Event産業에의 適用 可能性
• 1. 이벤트 商品戰略의 示唆點
• 2. 이벤트 價格戰略의 示唆點
• 3. 이벤트 交通戰略의 示唆點
• 4. 이벤트 促進-振興戰略의 示唆點
• Ⅴ. 結論
• 參考文獻
• Abstract