스포츠센터 이용자가 지각하는 서비스스케이프, 신뢰, 만족, 재이용의 관계분석 = Relational Analysis of Servicescape, Satisfaction, Trust, Reuse of Sportscenter users.

다국어 초록 (Multilingual Abstract)

The purpose of this research is to provide base data for managers of sportscenters to strengthen their competitiveness in the age of limitless competition and to offer service to users with better quality by analyzing the relationship of servicescape of sportscenter users and trust, satisfaction, and reuse. The conclusions drawn by multiple regression analysis are as in the following.
First, the results of influence of servicescape factor of sportscenter users to trust show that 4 of 5 factors which is comfortability, convenience, cleanliness, and safety had a meaningful influence on trust, but esthetics did not had a meaningful influence.
Second, the results of influence of servicescape factor of sportscenter users to satisfaction show that 4 of 5 factors which is comfortability, convenience, cleanliness, and safety had a meaningful influence on satisfaction, but esthetics did not had a meaningful influence.
Third, the results of influence of servicescape factor of sportscenter users to reuse show that 2 of 5 factors which is cleanliness, and safety had a meaningful influence on reuse, but esthetics, comfortability, and convenience did not had a meaningful influence.
Fourth, the results of influence of trust, and satisfaction factor of sportscenter users to reuse show that satisfaction had a meaningful influence on reuse, but trust did not had a meaningful influence on it.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌

참고문헌 (Reference)

1 김경한, "호텔의 서비스물리적 환경이 만족, 관계의 질 및 고객충성도에 미치는 영향에 관한 연구" 17 (17): 85-107, 2006

2 권기준, "호텔레스토랑의 서비스 스케이프에 대한 지각이 호텔레스토랑 이미지와 충성도, 재방문의도에 미치는 영향" 한국외식경영학회 16 (16): 199-218, 2013