지역문화 특성을 기반으로 한 캐릭터 개발 연구: 도봉 옛길 캐릭터 디자인 사례 중심으로 = Character Development Based on the Characteristics of Local Culture: A Case Study from Dobong Old Road, Seoul

다국어 초록 (Multilingual Abstract)

This case study examined the characteristics of the people's character developed from local culture through a case study. The character was developed to promote Dobong Old Road in Dobong-gu, Seoul. The following research subjects were selected: Jo A-yong and Suwoni, who won the award at the "My Neighborhood Character" event organized by the Korea Creative Content Agency;Kumdori, who won the audition for entertainment show "comeback of a mascot disappearing from memory;" and Rala Stars, an animator, working for the Global Animation Development. There were cases in this region that focus on communicating with citizens and successfully promoting the region through cute characters and communication strategies. In contrast, there were cases in which the characteristics of the region were not reflected, or there were no persuasive worldview and sustainable storytelling as characters had no individuality, and the character was failed to be utilized. of the case study intended to produce cute characters reflecting regional characteristics of Dobong Old Road. It has been analyzed and developed to become a comfortable and friendly character that can interact with people through communication strategies in media suitable for the digital era, rather than stopping at the character production. It is hoped that the study will become an example of character production that can effectively promote character utilization.