The purpose of the study was to examine the relationship between market orientation and Efficiency of sport organization [n order to achive this purpose three research questions were established.
Participants for this study were 400 of 23 overaged wo...
The purpose of the study was to examine the relationship between market orientation and Efficiency of sport organization [n order to achive this purpose three research questions were established.
Participants for this study were 400 of 23 overaged workers. Of participations valid data were 35B, They completed a modified inventory of the market orientaion, service quality, and efficiency of private sport centers, More details, market orientation Scale modified by Mun(2003) & Lee(2003), and service quality by Lee(1999), and efficienty of private sport centers by Jaworski & Kohli(1993) and Narver & Slater(1990) were using after remodifing scale to investigate the purpose of this study.
Results were analysed in quantitative approaches. Data were collected through self-administered survey. The most three meaningful results of the study were as follows;
First, there was influenced to relationship between market orientation and service quality.
Second, there was influenced to relationship between market orientation and efficiency of private sport centers.
Third, there was influenced to relationship among market orientation, service quality and efficiency of private sport centers.