문화관광 정책의 방향성에 대한 고찰 = A Study on the Policy Direction of Cultural Tourism

다국어 초록 (Multilingual Abstract)

The purpose of this paper was to examine the direction of governmental policy regarding the cultural tourism industry. Cultural tourism policies should be approached in the areas of political, economical, social and cultural aspects because the industry is closely connected closely with and influenced by these areas. Today, the areas of cultural tourism are mostly related to tourism resources, performing venues, and performing arts education programs as the main factors with regard to enhancement of brand value. The importance of the cultural tourism industry has expanded with the diversity of perfoming arts and globalization. Performing arts, in particular, focus on the communication with audiences. This paper examined the expansion of culture and art education, the development of cultural and artistic spaces, the promotion of the cultural content industry, and the expansion of international culture and art exchange as essential elements of cultural tourism policy. In conclusion, the most important aspect of cultural tourism policy is securing a competitive edge through the creativity, adaptability, and originality, supported by the development of various cultural content.