CRM에서 고객정보관리 활동의 매개적 역할에 관한 연구 = A Study on the Mediating Role of the Customer Information Management Process in the CRM

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌 고찰
• 2.1 CRM과 조직학습
• 2.2 조직지식으로서 고객정보
• 2.3 고객정보 관리과정
• 2.4 고객정보관리의 영향요인
• 3. 연구 모형 및 가설
• 3.1 연구 모형
• 3.2 연구 가설
• 4. 연구방법론
• 4.1 자료의 수집
• 4.2 변수의 조작화
• 5. 자료의 분석
• 5.1 측정도구의 신뢰성 및 타당성 분석
• 5.2 가설의 검증
• 6. 토론 및 결론
• 참고문헌

참고문헌 (Reference)

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