초등학교 고학년 아동과 어머니의 아동복 구매의사결정 = Decision Making Process for Purchasing Children's Clothing by the 5,6th Graders & Their Mothers in Elementary School

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate children and their mothers' purchasing behaviors for children's clothing. A self-administered questionnaire survey was conducted to 640 students(5, 6th graders) and their mothers in the elementary schools in Seoul; 517 were used for the data analysis. Most children wanted to have clothing when they feel not having proper clothing to wear. When parents purchased a clothing, female students more actively expressed her opinion than male students. The comfort was the most important criteria by children about new clothing, and children most complained of monotonous style for their clothing after using the clothing. Mothers usually bought children clothing in changing season. The most important evaluatived criterion was design. The lower level of mothers' clothing interest had less complain than other groups about children's clothing.
Key words : children's clothing(아동복), purchasing behaviors(구매행동), clothing interest(의복관심도)

목차 (Table of Contents)

• Ⅰ.서론
• Ⅱ.관련문헌고찰
• 1.아동의 특징
• 2.아동소비자 특성 및 아동복 구매행동
• Ⅲ.연구 방법
• 1.연구문제
• 2.측정도구
• 3.표본 및 자료수집
• 4.자료분석방법
• Ⅳ.결과 및 분석
• 1.의복관심도
• 2.선호브랜드
• 3.아동의 의복구매관련행동
• 4.어머니의 아동복 구매 행동
• Ⅴ.결론 및 제언
• 참고문헌