간편결제 서비스에 대한 지각된 유용성 및 신뢰가 결제 및 쇼핑몰 충성도에 미치는 영향

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 2.1 간편결제 서비스에 대한 지각된 유용성
• 2.2 간편결제 서비스 제공자에 대한 신뢰
• 2.3 간편결제 서비스 충성도
• 2.4 쇼핑몰 충성도
• 2.5 소비자 기술혁신성
• 2.6 스마트폰 활용정도
• 2.7 간편결제 서비스 브랜드 인지도
• 3. 연구모형과 조사설계
• 3.1 측정도구의 설정
• 3.2 자료수집과 표본의 특성
• 4. 실증분석
• 4.1 측정도구의 평가 및 측정모형 검증
• 4.2 가설검증
• 5. 결론 및 제언
• REFERENCES

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