The horror narrative Tee Yod, originating as a thread on the Pantip webboard, later adapted into storytelling on The Ghost Radio and subsequently developed into a successful series of Thai horror films, functions as more than popular entertainment and...
The horror narrative Tee Yod, originating as a thread on the Pantip webboard, later adapted into storytelling on The Ghost Radio and subsequently developed into a successful series of Thai horror films, functions as more than popular entertainment and may be understood as a significant cultural text. This study draws on the sociological paradigms of structural functionalism, conflict theory, and symbolic interactionism, together with Foucault’s concept of power/knowledge and discourses of modernity, to explore representations of family relations, community structures, belief systems, and competing forms of knowledge. In addition, the study examines the narrative through narrative synopsis and structural analysis to investigate how it reflects social phenomena in Thai society, particularly within rural communities. The findings indicate that Tee Yod articulates tensions between traditional supernatural beliefs and modern medical rationality, demonstrating how contemporary popular storytelling serves as a site through which social dynamics and cultural negotiations in rural Thailand are expressed and contested.