1 이유석, "인터넷 정보 검색 행동과 영화 흥행의 상관관계에 대한 연구" 한국경영학회 45 (45): 1501-1526, 2016
2 안성아, "영화 개봉점유율과 관객감소율의 영향 요인 분석" 한국마케팅학회 18 (18): 1-17, 2003
3 나철희, "브랜드 확장: 공유가치창출의 효과" 한국마케팅학회 33 (33): 45-63, 2018
4 이유석, "배급사의 의사결정이 영화 확산에 미치는 영향: 한국시장의 사례를 중심으로" 한국마케팅학회 32 (32): 25-44, 2017
5 김정구, "마케팅활동, 사회적 상호작용, 플로우가 온라인 게임의 애호도와 구전에 미치는 영향에 관한 연구- 온라인 게임의 브랜드매력성과 브랜드일체감의 매개적 영향 -" 한국마케팅학회 18 (18): 93-120, 2003
6 장광필, "가격 내생성을 반영한 자동차 선택모형" 한국마케팅학회 25 (25): 51-69, 2010
7 Hamilton, James D., "Time Series Analysis" Princeton University Press 1994
8 Breusch, Trevor S., "The Lagrange Multiplier Test and Its Applications to Model Specification in Econometrics" 47 (47): 239-253, 1980
9 Burmester, Alexa B., "The Impact of Pre-and Postlaunch Publicity and Advertising on New Product Sales" 32 (32): 408-417, 2015
10 Villanueva, Julian, "The Impact of Marketing-induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth" 45 (45): 48-59, 2008
1 이유석, "인터넷 정보 검색 행동과 영화 흥행의 상관관계에 대한 연구" 한국경영학회 45 (45): 1501-1526, 2016
2 안성아, "영화 개봉점유율과 관객감소율의 영향 요인 분석" 한국마케팅학회 18 (18): 1-17, 2003
3 나철희, "브랜드 확장: 공유가치창출의 효과" 한국마케팅학회 33 (33): 45-63, 2018
4 이유석, "배급사의 의사결정이 영화 확산에 미치는 영향: 한국시장의 사례를 중심으로" 한국마케팅학회 32 (32): 25-44, 2017
5 김정구, "마케팅활동, 사회적 상호작용, 플로우가 온라인 게임의 애호도와 구전에 미치는 영향에 관한 연구- 온라인 게임의 브랜드매력성과 브랜드일체감의 매개적 영향 -" 한국마케팅학회 18 (18): 93-120, 2003
6 장광필, "가격 내생성을 반영한 자동차 선택모형" 한국마케팅학회 25 (25): 51-69, 2010
7 Hamilton, James D., "Time Series Analysis" Princeton University Press 1994
8 Breusch, Trevor S., "The Lagrange Multiplier Test and Its Applications to Model Specification in Econometrics" 47 (47): 239-253, 1980
9 Burmester, Alexa B., "The Impact of Pre-and Postlaunch Publicity and Advertising on New Product Sales" 32 (32): 408-417, 2015
10 Villanueva, Julian, "The Impact of Marketing-induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth" 45 (45): 48-59, 2008
11 Kim, Su Jung, "The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior" 31 (31): 28-41, 2015
12 Bellman, Steven, "The Effectiveness of Branded Mobile Phone Apps" 25 (25): 191-200, 2011
13 Chevalier, Judith A., "The Effect of Word of Mouth on Sales : Online Book Reviews" 43 (43): 345-354, 2006
14 Cui, Geng, "The Effect of Online Consumer Reviews on New Product Sales" 17 (17): 39-58, 2012
15 Arellano, Manuel, "Some Tests of Specification for Panel Data : Monte Carlo Evidence and an Application to Employment Equations" 58 (58): 277-297, 1991
16 Hsiao, Chun-Hua, "On the Postacceptance of Mobile Movie-themed Games" 18 : 48-57, 2016
17 Lutkepohl, Helmut, "New Introduction to Multiple Time Series Analysis" Springer 2005
18 Joshi, Amit M., "Movie Advertising and the Stock Market Valuation of Studios : A Case of"Great Expectations?"" 28 (28): 239-250, 2009
19 Bergkvist, Lars, "Leveraged Marketing Communications: A Framework for Explaining the Effects of Secondary Brand Associations" 6 (6): 157-175, 2016
20 Hansen, Lars Peter, "Large Sample Properties of Generalized Method of Moments Estimators" 50 (50): 1029-1210, 1982
21 McKenzie, Jordi, "How Do Theatrical Box Office Revenues Affect DVD Retail Sales? Australian Empirical Evidence" 34 (34): 159-179, 2010
22 Eliashberg, Jehoshua, "Film Critics : Influencers or Predictors?" 61 (61): 68-78, 1997
23 Davidson, Russell, "Estimation and Inference in Econometrics" Oxford University Press 1993
24 Wise, Kevin, "Enjoyment of Advergames and Brand Attitudes : The Impact of Thematic Relevance" 9 (9): 27-36, 2008
25 Greene, William H., "Econometric Analysis" Prentice Hall 2012
26 Völckner, Franziska, "Drivers of Brand Extension Success" 70 (70): 18-34, 2006
27 Duan, Wenjing, "Do Online Reviews Matter?―An Empirical Investigation of Panel Data" 45 (45): 1007-1016, 2008
28 Elliott, Caroline, "Determinants of UK Box Office Success : The Impact of Quality Signals" 33 (33): 93-, 2008
29 Yi, Jisu, "Determinants of Growth and Decline in Mobile Game Diffusion" 99 : 363-372, 2019
30 Aaker, David. A., "Consumer Evaluations of Brand Extensions" 54 (54): 27-41, 1990
31 Hudson, Simon, "Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?" 22 (22): 489-504, 2006
32 van Noort, Guda, "Branded Apps : Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses" 45 : 16-26, 2019
33 Keller, Kevin Lane, "Brand Synthesis : The Multidimensionality of Brand Knowledge" 29 (29): 595-600, 2003
34 Sood, Sanjay, "Brand Extensions of Experiential Goods : Movie Sequel Evaluations" 33 (33): 352-360, 2006
35 Kim, Ho, "Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products" 37 : 57-74, 2017
36 Grainge, Paul, "A Song and Dance : Branded Entertainment and Mobile Promotion" 15 (15): 165-180, 2012