웹 2.0 멀티 플랫폼 시대에 미디어 사회문화현상의 의미에 대한 고찰 = Rethinking online participation in the age of multi-platform

다국어 초록 (Multilingual Abstract)

This paper is a theoretical reflection that attempts to rethink the meaning of online participation in the age of multi-platform through analyzing the concept of platform and its corresponding discourses (platform discourses). This paper argues that recent discourses on platform or multi-platform cannot be merely viewed as a technological one and need to be reconsidered in a broader context. This paper suggests that platform discourses are rather deeply related to production, consumption, distribution and marketing of cultural products generated by participation and interaction on the web. In doing so, first of all, this paper demonstrates how the concept or term of platform has been used by the internet companies like Google and Youtube in order to understand the characteristics of dominant platform discourses. Secondly, this paper rethinks the meaning of online participation by putting the usage of platform discourses in a broad context rather than treating them as a purely technological one. To do this, this paper offers a critical review on recent discussions on online participation that attempt to take the paradoxical nature of online participation into consideration. In conclusion, this paper suggests that a techno-cultural politics of platform need to pay more attention to (multi-) platform discourses in order to understand the political and cultural aspects of online participation in the age of multi-platform.