자녀와 부모의 소비문화와 결혼식인식이 작은 결혼식 선호도에 미치는 영향 = The Effect of Consumer Culture and Awareness on Wedding Ceremony between Parents and Children on the Preference of a Simple Wedding

다국어 초록 (Multilingual Abstract)

This study investigates the effect of consumer culture and awareness of wedding ceremonies between parents and children as well as preference for a simple wedding in order to develop a simple wedding concept. The data for statistical analysis came from 375 of children 216 and parents 159. Data was analyzed with t-test, analysis of variance, exploratory factor analysis, Cronbach’s a and regression analysis by SPSS ver. 18.0. The results were summarized as follows. First, children had a higher symbolic consumption than parents and parents had a higher functional consumption than children. Second, children prefer a discriminate and characteristic small wedding, while parents prefer an economical, meaningful and nonconforming simple wedding. The variables that effect parents simple wedding preferences were consumer culture, awareness of wedding ceremony, gender, and education; those of children were, consumer culture, awareness on wedding ceremony, gender, and age. Children had a functional and economical consumption focused on meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Children had functional consumption that prefers a discriminate characteristic small wedding and a nonconforming small wedding compared to men. Parents did not have symbolic consumption and focused on the meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Parents focused on the meaningfulness and rationale of the wedding; in addition women prefer a discriminate characteristic small wedding compared to men. Parents had functional consumption and focused on the meaningfulness and rationale of the wedding with a preference for a nonconforming small wedding.

참고문헌 (Reference)

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