패션 고객가치 사슬(CVC)의 가치유형에 영향을 미치는 요인: 소셜 필터링, 정보평가속성, 쇼핑니즈를 중심으로 = Factors Affecting Value Types of the Fashion Customer Value Chain: Focusing on Social filtering, Information Evaluation Properties and Shopping Needs

다국어 초록 (Multilingual Abstract)

This study mainly focused on the value types of the fashion customer value chain (CVC), and it was intended to examine the influence of related variables such as social filtering, information evaluation properties, and shopping needs. This study conducted a total of 283 questionnaires targeting male and female college students in their 20s in the Busan and Gyeongsangnam-do who had shopping experiences through shopping social filtering at internet shopping malls for the latest 6 months. For data analysis, SPSS program was used, and reliability measurement, factor analysis, multiple regression analysis, and T-test, ANOVA were conducted. The research results are as follows. First, social filtering of fashion customers had a significant influence in value erosion in the order of delivery filtering and product filtering, and value creation had a significant influence in the order of contents filtering and purchase history filtering. Second, In particular, information interest had a high positive influence on those all. Information reliability had a negative influence on value erosion and value creation, and information usefulness also had a negative influence on value payment.
Third, shopping needs of fashion customers had a significant effect on value erosion, value creation, and value payment. Moreover, specialized shopping needs were more important than integrated shopping needs. Fourth, except for the consumer's gender, there was a difference in the fashion customer value chain type according to age, monthly average shopping frequency of fashion products, monthly average shopping cost, and daily shopping time.

참고문헌 (Reference)

1 이상욱, "서울 구로·가산동 의류패션산업의 가치사슬 분화와 네트워크 형성" 서울대학교 환경대학원 2014

2 Kim, S. S., "We are excited about our value chain customer group"

3 Kim, S. O., "Value chain, satisfy specific customer groups"

4 Novak, T. P., "The influence of goal-directed and experiential activities on on-line flow experiences" 13 (13): 3-16, 2003

5 최동궁 ; 박영봉, "The effects of web characteristics on determinants of web brand equity" 17 (17): 123-146, 2002

6 정철호 ; 남수현, "The Effects of Information Satisfaction on Customer's Trust and Future Behavior Intention in Open Markets" 29 (29): 67-88, 2010

7 김우빈 ; 김동섭 ; 박지수, "The Effects of Hashtag Type on Evaluations of Influencer and Fashion Information and Consumer Responses" 43 (43): 1-16, 2019

8 Kim, J. Y., "Someone who knows a little about marketing" Think Smart 2021

9 Kim, C. H., "Social network The demise of Web 2.0 and the rise of social filtering"

10 Bobadilla, J., "Recommender systems survey" 46 : 109-132, 2013

11 Greenleaf, E. A., "Reasons for substantial delay in consumer decision making" 22 (22): 186-199, 1995

12 이동훈 ; 최순화, "Qualitative Research Methods based on a Classification of Consumer Needs" 16 (16): 57-86, 2005

13 Choi, S. B., "Media Management" Communication Books 2013

14 Sussman, S. W., "Informational influence in organizations: An integrated approach to knowledge adoption" 14 (14): 47-65, 2003

15 김유정 ; 김민선, "Impact of Social Filtering, Information Quality and Psychological Contract on SNS Trust and Continuous Intention to Share Information" 11 (11): 57-82, 2011

16 An, B. M., "Four marketing attributes that search marketers need to know and the change from marketing ‘4P’ to ‘4C’"

17 Seo, B. W., "Evolution of content recommendation algorithms" 5 : 19-24, 2016

18 Rieh, S. Y., "Encyclopedia of Library and Information Sciences" Taylor and Francis Group, LLC 2010

19 허경석 ; 지윤호 ; 변정우, "Effect of information of SNS on the brand attitude and behavioral intention - Application of the dual process theory -" 27 (27): 619-635, 2012

20 Teixeira, T. S., "Decoupling" Influential 2020

21 Kim, B. H., "Customer-oriented product planning and project management" Sodongbook 99-101, 2002

22 Blackwell, R. D., "Consumer behavior" South Western College Pub 2005

23 Pan, X., "Can price dispersion in online markets be explained by differences in e-tailer service quality?" 30 (30): 433-445, 2002

24 Kaye, B. K., "Blogging, citizenship, and the future of media" Routledge 127-148, 2007

25 Choi, K. S., "Analysis of the MZ generation’s online shopping tendency" Kunsan National University 2023

26 김필성 ; 정호석 ; 김기봉 ; 신용태, "An Analysis of the Effectiveness of Applying the Recommendation Algorithm in Contents Commerce : Focused on Video Review" 13 (13): 2299-2304, 2020

27 김용만 ; 심규열, "A study on the effect of internet shopping mall's initial web page image on consumer's purchase intention" 38 : 191-217, 2005

28 Homer, P. M., "A structural equation test of the value attitude behavior hierarchy" 54 (54): 638-646, 1988

29 김희선, "A Study on the Promotion Strategy for Internet Fashion Soho Shopping Mall" 9 (9): 59-73, 2007

30 박유나 ; 김칠순, "A Study on the Influence of Fashion Interest and Personal Taste on their Attitude of Fashion Curation Service (FCS) and Purchase Intention of Fashion Products-Focused on People aged 20s to 30s who experienced FCS-" 18 (18): 173-189, 2017

31 김필성 ; 김기봉 ; 조영택 ; 신용태, "A Study on the Effect of Personalized Product Recommendation on Purchasing Intention : Focused on Matrix Factorization algorithm" 12 (12): 1847-1852, 2020

32 Kim, J. H., "A Study on the Composition of Fashion Shopping Mall's Content strategy in Lifestyle Culture Space" Sejong University 2020

33 Bae, H. J., "A Study on User Recognition of Algorithm-Based Recommendation Service Platform -Comparison Analysis of News, Music and Video Content" Yonsei University 2019

34 Schehter, L., "A Normative Conception of Value" Progressive Grocer 12-14, 1984

35 Joh, H. H., "A Consumer Trust-Distrust Model in Online Environment" 3 (3): 47-77, 2002