1 "호텔 인적서비스 개선을 위한 종업원의 조직동일시 연구" 인하대학교 박사학위논문 : 11-, 1995
2 "존경받는 기업의 조건" 삼성경제연구소 3-4, 1997
3 "명성 측정 요소의 중요도에 대한 이해관계자 인식 차이에 관한 연구" 2005
4 "공기업 경영혁신 추진방향에 관한 연구" 1997 : p.6
5 "Tough talk and soothing speech: Managing reputations for being tough and for being good" 2 (2): 308-332, 1999
6 "The reputation quotient: A multi-stakeholder measure of corporate reputation" 7 (7): 241-255, 2000
7 "The image concept,its place in consumer psychology" 4
8 "The Reputation Index: Measuring and Managing Corporate Reputation" 21 : 201-212, 2003
9 "Strategies for Developing the Corporate Brand" 1994
10 "Reputation management: Theory versus practice" 2 (2): 16-27, 1998
1 "호텔 인적서비스 개선을 위한 종업원의 조직동일시 연구" 인하대학교 박사학위논문 : 11-, 1995
2 "존경받는 기업의 조건" 삼성경제연구소 3-4, 1997
3 "명성 측정 요소의 중요도에 대한 이해관계자 인식 차이에 관한 연구" 2005
4 "공기업 경영혁신 추진방향에 관한 연구" 1997 : p.6
5 "Tough talk and soothing speech: Managing reputations for being tough and for being good" 2 (2): 308-332, 1999
6 "The reputation quotient: A multi-stakeholder measure of corporate reputation" 7 (7): 241-255, 2000
7 "The image concept,its place in consumer psychology" 4
8 "The Reputation Index: Measuring and Managing Corporate Reputation" 21 : 201-212, 2003
9 "Strategies for Developing the Corporate Brand" 1994
10 "Reputation management: Theory versus practice" 2 (2): 16-27, 1998
11 "Realising Value from the Corporate Image" Harvard Business School Press 1996
12 "Premiums for high quality products as returns to reputations Quarterly Journal of Economics 98" 659-679, 1983
13 "Managing Corporate Image and Corporate Reputation" 31 (31): 695-702, 1998
14 "Keeping an eye on the mirror Image and identity in organizational adaptation Academy of Management Journal" Dutton. J.E. and Dukerich 517-554, 1991
15 "Journal of Management. 20" 1-14, 1994
16 "Identity, image and issue interpretation: Sensemaking during strategic change in academia" 41 (41): 370-403, 1996
17 "Essentials of corporate communication" uk.
18 "Employee identification with the corporate identity" 32 (32): 28-44, 2002
19 "Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature" 7 (7): 161-178, 2004
20 "Corporate Association in marketing, antecedents and consequences" 1 (1): 3
21 "Are the strategic stars aligned for your corporate brand?" 128-134, 2001
22 "A Multiple Criteria Decision Model with Ordinal Preference Data European Journal or Operational Research 54" 1991191-198.
23 "A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ" 6 (6): 304-312,