호텔입지에 따른 중저가호텔의 선택속성에 관한 비교연구 = 명동상권을 중심으로

다국어 초록 (Multilingual Abstract)

This study is supposed to demonstrate the importance and difference of significant selection attributes of Budget Tourist Hotels by their locations, and suggests marketing strategies and business methods that lead to customer satisfaction. For this purpose enhanced advances research of Budget tourist Hotels` concept, features and customer selective characteristics, Budget tourist Hotels current state and condition were empirically studied. Secondly, understanding of positioning and commercial supremacy and verifying the role of important variances through the substitution of selective attribution in an empirical study. Lastly investigation the relation of Selective attribution and customer satisfaction. First, comparing the selective attribution of each Hotel position, the primary trade area accessibility was a highly considered factor. Thus humane service in the tertiary trade area, Hotel Facilities in the secondary trade area and Price in the secondary trade area, Hotel reputation in the tertiary trade area was the high considered factor. Secondly comparing the selective attribution and satisfaction the primary trade area its accessibility and reputation has a relation to its customer satisfaction, secondary trade area the accessibility, reputation, humane service was considered important. Lastly in the tertiary trade area humane service, reputation and price have the impact on guest satisfaction. After the position of the hotel is settled, each and every unique business strategy is requested. The positioning factors of city Hotel, closer to the city`s one must appeal its strength in accessibility and further to the city hub one must strengthen its service uniqueness and gain superiority of pricing competiveness. Also Budget tourist Hotels must keep importance in customer management as per location in order to construct Brand image or reputation for potential future guests.