관광객의 비계획 외식행동 영향요인에 관한 연구 -부산 방문 일본 관광객을 대상으로- = A Study on Influencing Factors of Tourists' Unplanned Eating-out Behavior: Focusing on Japanese Tourists to Busan

국문 초록 (Abstract)

본 연구는 일본 관광객의 비계획 외식행동의 영향요인을 파악하기 위해 실시되었다. 연구 결과, 일본 관광객의 외식행동은 사전 계획에 의한 외식행동과 생략, 대체, 추가의 비계획 외식행동으로 이루어지고 있음을 보여주고 있다. 일본 관광객의 계획 행동과 실제의 외식행동은 관광지에서 직면하게 되는 다양한 요인들의 영향으로 차이가 있는 것으로 나타났으며, 관광객의 연령, 결혼여부, 거주지-목적지 소요시간은 비계획 외식행동의 영향요인으로 파악되었다. 또한, 점포 디스플레이, 시간적 여유, 과거 경험의 좋은 기억, 선호하는 맛, 여행동반자 선호 등은 비계획 외식행동을 유발하는 요인으로 나타났다.

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the influencing factors on the probability of different types of unplanned eating-out behavior in a tourism destination context. The results indicated that 31.0% of the Japanese tourists consumed specific types foods that they had planned to eat before embarking on travel. The remaining respondents (61%) indicated unplanned eating-out behavior in the form of dropping planned items (21.5%), substituting item (22.1%), adding new item (20.1%), substituting or adding (5.3%). A comparison of pre-travel plans and realized eating-out behavior showed that while travelers developed plans before embarking, these plans frequently were changed depending on various factors. The multinominal logistical analysis reveals that travelers' age, marital status, travel hours to the Busan has a significant influence on the probability of an unplanned eating-out behavior. In addition, the results of binary logistical analysis have shown that store display, sufficient time, good memories of past experiences, preferred taste, travel companion factors played a facilitator's role influencing on the probability of an unplanned eating-out behavior. Implications and suggestions for future research were discussed.

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