人蔘의 輸出마아케팅에 관한 硏究 = A Study on Export Marketing of Ginseng

다국어 초록 (Multilingual Abstract)

Korea is the principal ginseng trade source in the world today. Korean ginseng is one of the noblest ginseng medicinal herb-roots that have been used in oriental countries in the old days, exported mainly to China where it was appreciated more than that of any other countries.
Because the environmental pollution and ill effects of synthetic medicine in this highly developed econony threatens human health there is an increasing desire and guest for health reinforcing food and natural medicine.
Under this trend Korean Ginseng entered the world market foot-light and was export for as much as $42,403,000 in 1975.
It is twenty times more than the export records $2,048,000 of 1966 ten years ago. Government authorities are making every effort to earn 150 million dollor through the export of ginseng and its products in 1981.
Main export market has been Southeastern Asia is now expanding to European, American, Mideastern and African countries.
Ginseng export enhanced the farmer's income level has been an important foreign currency resource for development of national economy.
According to higher interests in ginseng products, competition is getting more intensified among exporting countries such as, Japan, U.S.A, Canada, Communist China and North korea.
How we are faced with new situations to turn away easy business tradition, we must undertake modern export marketing strategies to insure a profitable market.
The object of this study is to grope for strategies problems and alternative strategies to them.
Firstly, ginseng cultivators should produce more to meet enough supply and better quality to cover competitions.
Secondly, exporters and manufacturers of ginseng products should try for decreasing unit production cost, producing superior products, development of new products, devising better salespromotion, and advanced business transactions. Thirdly, government authorities should aid ginseng producer and manufacturers financially.
Government action for multipication of export window on white ginseng, largers sales contract, stabilized trade custom and order is still desired.

목차 (Table of Contents)

• Ⅰ. 序 論
• 1. 硏究의 目的과 重要性
• 2. 硏究의 方法 및 範圍
• Ⅱ. 韓國人蔘輸出의 歷史的 背景과 그 位置
• 1. 輸出商品으로서 人蔘의 特性
• 2. 人蔘宗主國으로서의 韓國
• Ⅲ. 輸出마아케팅의 一般論
• 1. 輸出마아케팅의 特色과 그 戰略
• 2. 輸出마아케팅戰略의 基本理論
• Ⅳ. 人蔘輸出의 現況과 輸出市場分析
• 1. 韓國의 人蔘類輸出實績과 分析
• 2. 人蔘輸出의 主要市場別 分析
• Ⅴ. 人蔘의 輸出마아케팅戰略
• 1. 人蔘의 主要市場別 마아케팅戰略
• 2. 人蔘輸出마아케팅의 問題點
• 3. 人蔘輸出마아케팅의 改善方案
• Ⅵ. 結 論
• 參考文獻
• Summary