기술창업기업에서 기업가의 비즈니스모델 인식과 경영성과 간의 관계 연구 = Entrepreneur‘s Business Model Thinking and Managerial Performance in Technology-based Start-ups

다국어 초록 (Multilingual Abstract)

In recent years, “start-ups” have become a key issue for economic revival and sustainable growth around the world. Development of innovative business models and technology-based start-ups are being emphasized in many countries. In this research, the relationship between entrepreneur’s perceived business model characteristics and managerial performance in technology-based start-ups was analyzed based Data was collected from entrepreneurs and managers in start-up companies. As a result of the research, the characteristics associated with customer segments, revenue sources, key activities, and key partnerships among characteristics of business models have a significant effect on the qualitative performance of the technology-based start-up. and customer segment, value proposition, customer relationship, key resource, and cost structure had impact on the quantitative performance. Customer segmentation and value proposition differentiating from other companies affect significantly managerial performance. In addition, key activities and cost structures among business model components need to be focused to improve quantitative performances in technology-based start-ups.

국문 초록 (Abstract)

최근 ‘창업’은 세계 여러 국가들에서 경제의 활력 회복과 지속적 성장을 위한 핵심 이슈가 되고 있다. 특히 신산업 창출, 아이디어 및 지식기반 창업과 관련된 기술창업과 혁신적 비즈니스모델의 개발이 강조되고 있으며 이에 대한 각국 정부의 정책적 지원과 관심도 늘어나는 추세다. 본 연구에서는 기술창업기업에서 기업가의 비즈니스모델 특성 인식과 경영성과 간에는 어떤 관계가 있는지 파악해 보았다. 연구결과를 보면 비즈니스 모델 특성 중 고객세그먼트, 수익원, 핵심활동, 핵심파트너쉽과 관련된 특성이 기술창업기업의 질적 성과에 유의한 영향을 주는 것으로 나타났으며 고객세그먼트, 가치제안, 고객관계, 핵심자원, 비용구조의 요소가 재무적 성과를 포함한 양적 성과에 유의한 영향을 주는 것으로 확인되었다. 기술창업기업에서 목표고객 세분화, 그리고 타 기업과 차별화할 수 있는 가치제안에 대한 기업가의 인식이 경영성과 창출에 있어 무엇보다도 중요한 요인이 되고 있다. 또한 재무적 성과의 창출과 관련해서는 비즈니스모델 구성요소 중 핵심활동과 비용구조에 대한 기업가의 인식이 중요한 영향요인이 되고 있음을 본 연구결과가 설명해 준다.

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