기업이미지 제고 관리 전략에 대한 실증적 연구

다국어 초록 (Multilingual Abstract)

For the competition of current corporations, the necessity of image-making strategy differentiating themselves from others are more highlighted than simple technology development or previous sales technique. Thus the corporations need more advanced management measures of corporate image to secure new capabilities. This study figured out previous studies on corporate image, deduced factors to be considered for improving continuous corporate image, analyzed structural relationships among them, and suggested political implications through systematic management strategy about improving corporate image that current corporations need.

참고문헌 (Reference)

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