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Cohen, A. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.46-57
In Deepak We Trust: Spiritual guru Deepak Chopra is drawing throngs of followers to hear his message
Jordan, P. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.58-68
Marchetti, M. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.69-77
Built to Last: Sixty percent of new-product launches fail
Gustke, C. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.78-84
Rasmusson, E. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.85-89
Dirty Rotten Scoundrels: Do competitors badmouth your company?
Ligos, M. J. SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.90-96
Is Cold Calling Worth It? Manager's debate the value of an age-old strategy
00 SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.103
Pitching Prime Pay Plans: Selling upper management on national account comp packages
00 SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.104
00 SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.105
The More, the Merrier: Sharing trade show booths helps save money while building exposure
00 SALES AND MARKETING MANAGEMENT MAGAZINE 1997 p.106