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2 조상원, "법률용어사전" 현암사 2010
3 "두산백과"
4 여윤경, "가계 투자자산 규모의 결정요인" 한국소비문화학회 6 (6): 1-17, 2003
5 Macrimmon, Kenneth R., "The Risk In-Basket" 57 (57): 367-387, 1984
6 Bernoulli, Daniel, "Specimen Theoriae Novae de Mensura Sortis" 5 : 175-192, 1738
7 Noussair, C., "Risk tolerance in the present and the future: An experimental study" 27 : 401-412, 2006
8 Goeree, J, "Risk averse behavior in generalized matching pennies games" 45 : 97-113, 2003
9 Pratt, John W, "Risk Aversion in the Small and in the Large" 52 (52): 122-136, 1964
10 Harrison, Glenn W., "Risk Aversion and Incentive Effects: Comment" 95 (95): 900-904, 2005
1 백은영, "중고령층 금융소비자의 금융이용 현황 및 요구도 분석" 한국소비문화학회 16 (16): 215-242, 2013
2 조상원, "법률용어사전" 현암사 2010
3 "두산백과"
4 여윤경, "가계 투자자산 규모의 결정요인" 한국소비문화학회 6 (6): 1-17, 2003
5 Macrimmon, Kenneth R., "The Risk In-Basket" 57 (57): 367-387, 1984
6 Bernoulli, Daniel, "Specimen Theoriae Novae de Mensura Sortis" 5 : 175-192, 1738
7 Noussair, C., "Risk tolerance in the present and the future: An experimental study" 27 : 401-412, 2006
8 Goeree, J, "Risk averse behavior in generalized matching pennies games" 45 : 97-113, 2003
9 Pratt, John W, "Risk Aversion in the Small and in the Large" 52 (52): 122-136, 1964
10 Harrison, Glenn W., "Risk Aversion and Incentive Effects: Comment" 95 (95): 900-904, 2005
11 Holt, Charles A., "Risk Aversion and Incentive Effects" 92 : 1644-1655, 2002
12 Kahneman, Daniel, "Prospect Theory: An Analysis of Decisions Under Risk" 47 : 263-291, 1979
13 Dolan, Robert, J, "Power Pricing: How Managing Price Transforms the Bottom Line" The Free Press 1996
14 Harrison, G., "Naturally occurring preferences and exogenous laboratory experiments: A case study of risk aversion" 75 : 433-458, 2007
15 Dohmen, Thomas, "Individual Risk Attitudes:Measurement, Determinants, and Behavioral Consequences" 9 (9): 522-550, 2011
16 Harrison, G.W., "Field experiments" 42 : 1009-1055, 2004
17 Moorthy, Sridhar, "Consumer Information Search Revisited: Theory and Empirical Analysis" 23 : 263-277, 1997
18 Macrimmon, Kenneth R., "Characteristics of Risk Taking Executives" 36 (36): 422-435, 1990
19 Tellis, Gerard J, "Best Value, Price-Seeking, and Price Aversion:The Impact of Information and Learning on Consumer Choices" 54 (54): 34-45, 1990
20 Grable, J. E, "Assessing The Concurrnet Validity of The SCF Risk Tolerance Question" 12 (12): 43-52, 2001
21 Arrow, Kenneth J, "Aspects of the theory of risk bearing" Academic Bookstores 1965