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      국내 금융 투자자들의 위험 회피 성향 측정

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      https://www.riss.kr/link?id=A100195804

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      다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

      It is well known that individuals have different dispositions with respect to the amount of risk they are willing to take in a given situation and this basic predisposition or attitude toward risk has been studied in many disciplines including economics, marketing, and finance. Regarding the risk, it has been consistently observed that individuals prefer a safer option at a given level of an expected return and such phenomenon is called risk aversion. Measuring individual investors' attitudes toward risk is a basic step to understand investor behaviors and to further protect investors from being exposed to unwanted risk. It is also required by the regulation system that financial marketers measure potential investors' risk attitude and inform the investors of the measurement results when selling risk assets. Most finanical institutions utilize single-item questionnaires to measure investors' risk attitude. The questionnaire would typically ask how much risk the respondent is willing to accept. The respondent has to introspect his or her own level of risk aversion in answering the question. Data collected through such questionnaires are stated-preference data. Such stated risk aversion may not be objective and thus may not reflect the true level of risk aversion because individuals may have different understanding on the amount of risk to bear when reading the same verbal description of the questionnaire. It is also possible that some respondents may not understand the concept of risk and return described in the question.
      To overcome the problem in the stated-data approach, this paper utilizes a simple choice experiment in measuring individual level risk aversion. We measure the distribution of risk aversion Korean investors using a multiple price list design suggested by Holt and Laury(2002). This approach is rooted in the expected utility theory in econimics and respondents are asked to make a choice between two alternative lotteries. Based on respondents' answers to a series of choice situations with varying levels of risk, we can identify the risk appetite of individual respondents. Specifically respondents are asked to choose between a relatively safe option A and a relatively risky option B in total 10 choice situations. It is designed that in the first choice situation, the safe option A is relatively attractive over the risky option B. The risky option B becomes more attractive in subsequent choice situations. Very risk averse respondents will start to choose the risky option later than less risk averse respondents. The point at which a respondent switch from the safe option to the risky option provides information on the risk aversion of the respondent.
      We collect data from a survey of 322 Korea investors with a questionnaire that contains the choice tasks. The sample is representative of the Korea investors in the sense that it covers diverse groups of investors in terms of gender, age, income, residential locations, and other demographic characteristics, unlike other studies utilizing student respondents only. From the collected data, it is found about 40 percent of Korean investors are slightly risk seeking or risk neutral. The outcome is comparable to the result from the study conducted in the U.S. and it is concluded that Korean investors appear more risk averse than American investors. We also investigate how the individual level characteristics are related to the risk aversion measrue. Among several demographic and socio-economic variables, investors' gender and income level are related to their risk attitudes. Male investors with higher income level tend to be less risk averse. We also find that the stated preference measures such as SCF survey question might over- or underestimate individual investors risk attitude although SCF measure turns out to be related to the revealed preference measure utilized in this study.
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      It is well known that individuals have different dispositions with respect to the amount of risk they are willing to take in a given situation and this basic predisposition or attitude toward risk has been studied in many disciplines including economi...

      It is well known that individuals have different dispositions with respect to the amount of risk they are willing to take in a given situation and this basic predisposition or attitude toward risk has been studied in many disciplines including economics, marketing, and finance. Regarding the risk, it has been consistently observed that individuals prefer a safer option at a given level of an expected return and such phenomenon is called risk aversion. Measuring individual investors' attitudes toward risk is a basic step to understand investor behaviors and to further protect investors from being exposed to unwanted risk. It is also required by the regulation system that financial marketers measure potential investors' risk attitude and inform the investors of the measurement results when selling risk assets. Most finanical institutions utilize single-item questionnaires to measure investors' risk attitude. The questionnaire would typically ask how much risk the respondent is willing to accept. The respondent has to introspect his or her own level of risk aversion in answering the question. Data collected through such questionnaires are stated-preference data. Such stated risk aversion may not be objective and thus may not reflect the true level of risk aversion because individuals may have different understanding on the amount of risk to bear when reading the same verbal description of the questionnaire. It is also possible that some respondents may not understand the concept of risk and return described in the question.
      To overcome the problem in the stated-data approach, this paper utilizes a simple choice experiment in measuring individual level risk aversion. We measure the distribution of risk aversion Korean investors using a multiple price list design suggested by Holt and Laury(2002). This approach is rooted in the expected utility theory in econimics and respondents are asked to make a choice between two alternative lotteries. Based on respondents' answers to a series of choice situations with varying levels of risk, we can identify the risk appetite of individual respondents. Specifically respondents are asked to choose between a relatively safe option A and a relatively risky option B in total 10 choice situations. It is designed that in the first choice situation, the safe option A is relatively attractive over the risky option B. The risky option B becomes more attractive in subsequent choice situations. Very risk averse respondents will start to choose the risky option later than less risk averse respondents. The point at which a respondent switch from the safe option to the risky option provides information on the risk aversion of the respondent.
      We collect data from a survey of 322 Korea investors with a questionnaire that contains the choice tasks. The sample is representative of the Korea investors in the sense that it covers diverse groups of investors in terms of gender, age, income, residential locations, and other demographic characteristics, unlike other studies utilizing student respondents only. From the collected data, it is found about 40 percent of Korean investors are slightly risk seeking or risk neutral. The outcome is comparable to the result from the study conducted in the U.S. and it is concluded that Korean investors appear more risk averse than American investors. We also investigate how the individual level characteristics are related to the risk aversion measrue. Among several demographic and socio-economic variables, investors' gender and income level are related to their risk attitudes. Male investors with higher income level tend to be less risk averse. We also find that the stated preference measures such as SCF survey question might over- or underestimate individual investors risk attitude although SCF measure turns out to be related to the revealed preference measure utilized in this study.

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      참고문헌 (Reference)

      1 백은영, "중고령층 금융소비자의 금융이용 현황 및 요구도 분석" 한국소비문화학회 16 (16): 215-242, 2013

      2 조상원, "법률용어사전" 현암사 2010

      3 "두산백과"

      4 여윤경, "가계 투자자산 규모의 결정요인" 한국소비문화학회 6 (6): 1-17, 2003

      5 Macrimmon, Kenneth R., "The Risk In-Basket" 57 (57): 367-387, 1984

      6 Bernoulli, Daniel, "Specimen Theoriae Novae de Mensura Sortis" 5 : 175-192, 1738

      7 Noussair, C., "Risk tolerance in the present and the future: An experimental study" 27 : 401-412, 2006

      8 Goeree, J, "Risk averse behavior in generalized matching pennies games" 45 : 97-113, 2003

      9 Pratt, John W, "Risk Aversion in the Small and in the Large" 52 (52): 122-136, 1964

      10 Harrison, Glenn W., "Risk Aversion and Incentive Effects: Comment" 95 (95): 900-904, 2005

      1 백은영, "중고령층 금융소비자의 금융이용 현황 및 요구도 분석" 한국소비문화학회 16 (16): 215-242, 2013

      2 조상원, "법률용어사전" 현암사 2010

      3 "두산백과"

      4 여윤경, "가계 투자자산 규모의 결정요인" 한국소비문화학회 6 (6): 1-17, 2003

      5 Macrimmon, Kenneth R., "The Risk In-Basket" 57 (57): 367-387, 1984

      6 Bernoulli, Daniel, "Specimen Theoriae Novae de Mensura Sortis" 5 : 175-192, 1738

      7 Noussair, C., "Risk tolerance in the present and the future: An experimental study" 27 : 401-412, 2006

      8 Goeree, J, "Risk averse behavior in generalized matching pennies games" 45 : 97-113, 2003

      9 Pratt, John W, "Risk Aversion in the Small and in the Large" 52 (52): 122-136, 1964

      10 Harrison, Glenn W., "Risk Aversion and Incentive Effects: Comment" 95 (95): 900-904, 2005

      11 Holt, Charles A., "Risk Aversion and Incentive Effects" 92 : 1644-1655, 2002

      12 Kahneman, Daniel, "Prospect Theory: An Analysis of Decisions Under Risk" 47 : 263-291, 1979

      13 Dolan, Robert, J, "Power Pricing: How Managing Price Transforms the Bottom Line" The Free Press 1996

      14 Harrison, G., "Naturally occurring preferences and exogenous laboratory experiments: A case study of risk aversion" 75 : 433-458, 2007

      15 Dohmen, Thomas, "Individual Risk Attitudes:Measurement, Determinants, and Behavioral Consequences" 9 (9): 522-550, 2011

      16 Harrison, G.W., "Field experiments" 42 : 1009-1055, 2004

      17 Moorthy, Sridhar, "Consumer Information Search Revisited: Theory and Empirical Analysis" 23 : 263-277, 1997

      18 Macrimmon, Kenneth R., "Characteristics of Risk Taking Executives" 36 (36): 422-435, 1990

      19 Tellis, Gerard J, "Best Value, Price-Seeking, and Price Aversion:The Impact of Information and Learning on Consumer Choices" 54 (54): 34-45, 1990

      20 Grable, J. E, "Assessing The Concurrnet Validity of The SCF Risk Tolerance Question" 12 (12): 43-52, 2001

      21 Arrow, Kenneth J, "Aspects of the theory of risk bearing" Academic Bookstores 1965

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      2026 평가예정 재인증평가 신청대상 (재인증)
      2020-01-01 평가 등재학술지 유지 (재인증) KCI등재
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      2013-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2010-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2008-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2005-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2004-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
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      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.35 1.35 1.2
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      1.33 1.34 1.388 0.15
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