한국식품의 GCC 시장진출을 위한 수출경쟁력 조사연구 - 사우디아라비아와 아랍에미리트를 중심으로 - = A Study of the Export Competitiveness of Korean Food for the GCC Market - Focused on Saudi Arabia and UAE -

다국어 초록 (Multilingual Abstract)

The purpose of this study is to identify promising Korean agricultural products for advancement in the Gulf Cooperation Council(GCC) food market with a focus on Saudi Arabia and the UAE, and to analyze the export competitiveness for the selected items based on KANO and TIMKO model. To this end, this study employed a focus group interview, participation in Dubai Food Festivals, face to face consumer sensory evaluation, and in-depth interviews with distributors from August 2017 to December 2017. The study found that dried fruit/vegetable chips, Korean traditional beverages and fresh food were competitive while Korean ethnic foods such as gochujang and tteokbokki were not well known. The study result suggests that the improvement of product favorability and purchase intention should be encouraged through food tasting, promotion and advertisement, and development of various recipes using ingredients familiar to local consumers.

참고문헌 (Reference)

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