1 이학식, "상표확장효과의 조절변수로서 소비자특성과 지각의 역할평가" 14 (14): 23-44, 1999
2 나준희, "브랜드 확장에 있어서 시간적 거리를 이용한 프리어나운싱의 효과" 한국마케팅학회 22 (22): 1-17, 2007
3 박찬욱, "관여도와 제품지식의 상관관계에 관한 연구:제품유형과 제품지식 측정방법의 조정적 역할을 중심으로" 11 (11): 75-98, 2000
4 Meyvis, Tom, "When are Broader Brand Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions" 31 : 346-357, 2004
5 Bhat, Sobodh, "The impact of parent brand attribute associations and affect on brand extension evaluation" 53 : 111-122, 2001
6 Berger, Jonah, "The Influence of Product Variety on Brand Perception and Choice" 26 (26): 460-472, 2007
7 Lane, Vicki R., "The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions" 64 : 80-91, 2000
8 Keller, Kevin L., "The Effects of Sequential Introduction of Brand Extension" 29 : 35-50, 1992
9 Dawar, Niraj, "The Effects of Order and Direction on Multiple Brand Extensions" 30 : 119-129, 1994
10 Smith, Daniel C., "The Effects of Brand Extensions on Market Share and Advertising Efficiency" 29 : 296-313, 1992
1 이학식, "상표확장효과의 조절변수로서 소비자특성과 지각의 역할평가" 14 (14): 23-44, 1999
2 나준희, "브랜드 확장에 있어서 시간적 거리를 이용한 프리어나운싱의 효과" 한국마케팅학회 22 (22): 1-17, 2007
3 박찬욱, "관여도와 제품지식의 상관관계에 관한 연구:제품유형과 제품지식 측정방법의 조정적 역할을 중심으로" 11 (11): 75-98, 2000
4 Meyvis, Tom, "When are Broader Brand Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions" 31 : 346-357, 2004
5 Bhat, Sobodh, "The impact of parent brand attribute associations and affect on brand extension evaluation" 53 : 111-122, 2001
6 Berger, Jonah, "The Influence of Product Variety on Brand Perception and Choice" 26 (26): 460-472, 2007
7 Lane, Vicki R., "The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions" 64 : 80-91, 2000
8 Keller, Kevin L., "The Effects of Sequential Introduction of Brand Extension" 29 : 35-50, 1992
9 Dawar, Niraj, "The Effects of Order and Direction on Multiple Brand Extensions" 30 : 119-129, 1994
10 Smith, Daniel C., "The Effects of Brand Extensions on Market Share and Advertising Efficiency" 29 : 296-313, 1992
11 Dacin, Peter A., "The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions" 31 : 229-242, 1994
12 Morgan, Robert M., "The Commitment-Trust Theory of Relationship Marketing" 58 (58): 20-38, 1994
13 Chaudhuri, Arjun, "The Chain of Effects from Brand Trust and Brand Effect to Brand Performance:The Role of Brand Loyalty" 65 (65): 81-93, 2001
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20 Mazursky, David, "Learning from the Ad or Relying on Related Attitudes:The Moderating Role of Involvement" 25 (25): 81-93, 1992
21 Petty, Richard E., "Involvement as a Moderator of The Effects on Attitude of Advertising Contest and Context" 8 : 20-24, 1981
22 Herr, Paul M., "Impact of Dominance and Relatedness on Brand Extensions" 5 (5): 135-159, 1996
23 Wu, Cochen, "How the Strength of Parent Brand Associations influence the Interaction Effects of Brand Breadth and Product Similarity with Brand Extension Evaluations" 16 (16): 334-341, 2007
24 Chaiken, Shelly, "Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion" 39 (39): 752-766, 1980
25 Chaiken, Shelly, "Heuristic Processing Can Bias Systematic Processing:Effects of Source Credibility,Argument,Ambiguity,and Task Importance on Attitude Judgement" 66 (66): 460-473, 1994
26 Hirschman, Elizabeth C., "Hedonic Consumption:Emerging Concepts,Methods and Propositions" 46 (46): 92-101, 1982
27 Sheinin, Daniel A., "Extending brands with new product concepts:the role of category attribute congruity,brand affect,and brand breadth" 31 (31): 1-10, 1994
28 Park, Jong-Won, "Effects of Relationships with a Brand in Brand Extensions:Some Exploratory Findings" 28 : 179-185, 2001
29 Hong, Sung-Tai, "Effects of Country-of-Origin and Product Attribute Information on Product Evaluation:An Information Processing Perspective" 16 : 175-187, 1989
30 Aaker, David A., "Consumer Evaluation of Brand Extension" 57 : 27-41, 1990
31 Keller, Kevin L., "Conceptualizing,Measuring,and Managing Customer-Based Brand Equity" 57 (57): 1-22, 1993
32 Bridges, Sheri, "Communication Strategies forBrand Extensions:Enhancing Perceived Fit by Establishing Explanatory Links" 29 (29): 1-11, 2000
33 Petty, Richard E., "Central and Peripheral Routes to Advertising Effectiveness:The Moderating Role of Involvement" 10 : 135-146, 1983
34 Reast, Jon D., "Brand Trust and Brand Extension Acceptance:The Relationship" 14 (14): 4-13, 2005
35 Brisoux, Jacques E., "Brand Categorization and Product Involvement" 17 (17): 101-109, 1990
36 Boush, David M., "Affect Generalization to Similar and Dissimilar Brand Extensions" 4 (4): 225-237, 1987
37 Boush, David M., "A Process-Tracing Study of Brand Extension" 28 : 16-28, 1991