항공사 인터넷마케팅 전략에 관한 연구 : 웹사이트 분석을 중심으로 with analysis of web site = Internet Marketing Strategy of Airline Corporation

다국어 초록 (Multilingual Abstract)

Airline industry is going to change more rapidly according to innovation of high technical circumstance. Especially, increasing of internet user add to the importance of that. Today, people like to get the any information and take action from the internet web site. I studied internet web site of airline corporation with internet marketing strategy. It is adapted with 4P's of internet marketing and give new internet marketing strategy for the airline corporation.
The samples are 21 big airline corporations web site which are divided by 4 alliance program. These are Star alliance, One world, Wings, Atlantic excellence. Ater a result, I could suggest several internet marketing strategy.
Internet is more importance things in the next century. A number of people want to get any information and contact directly by using internet. In case of airline corporation, the product sales pattern will be change from the pattern of airline corporation→agent(travel agency)→customer to the pattern of airline corporation→customer. Of course, although there are somethings to solve the problem which are contact circumstance, contact speed, payment security device and limitation of number of internet user, but it will be overcome through in a few years.
Thus, they should prepare about that situation and more make new system and manage to satisfy their customer. Now, we need more specific study on this subject in the next time.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 1. 인터넷 마케팅 개요
• 2. 관광산업 웹사이트에 관한 선행연구
• Ⅲ. 항공사 웹사이트의 현황분석
• 1. 주요 항공사의 제휴 현황
• 2. 항공사 홈페이지의 내용 분석
• 3. 항공사 웹사이트의 인터넷마케팅 전략에 관한 분석
• Ⅳ. 항공사의 인터넷마케팅 전략
• Ⅴ. 결론
• Abstract