영화 포스터 텍스트 연구 －헤드라인을 중심으로－ = The Study on Film Poster Text

다국어 초록 (Multilingual Abstract)

A a dvert ising copy was c lassified into one o f t ext t hat h as t he persuasive function, thus an in-depth analysis was performed on its superficial and pragmatic characteristics. The purpose of this study is to inductively examine the film poster copy, which is sub-kind in advertising text, from the text-linguistic aspect. A film poster is the printing advertisement, which is basically manufactured in order to advertise a film, and has characteristic peculiar to a film poster other than characteristic in the generally printing advertisement, thereby deserving to examine its typological characteristics. For this, general characteristics in the advertising text will be considered first. The characteristics in text of a film poster will be analyzed. And then, the structure in a film poster will be analyzed. Its linguistic characteristics will be analyzed by having data as headlines in film posters reaching up to May from January in 2008.