기술제품 사용자의 조직 내 혁신저항에 영향을 미치는 요인과 지각된 자기능력의 조절효과에 관한 연구 = The Factors Influencing on Intra-organizational Innovation Resistance of Users and the Moderating Effects of Self-efficacy

다국어 초록 (Multilingual Abstract)

The purpose of this article is to clarify the relationships between variables that influences on the intra-organizational innovation resistance in organizational purchase situations. Specifically this article empirically analyzed the moderating role of self efficacy between intra-organization innovation resistance and product characteristics such as perceived risk, observability and conformity which are considered as significant variables in consumer behavior researches. In addition, based on cognitive style theory, the effect of originality on intra-organizational innovation resistance was tested. The data was obtained form users of ERP firms by snowballing survey, and the hypotheses were tested by moderated regression analysis. The result is that perceived risk, conformity and observability significantly influences on the intra-organizational innovation resistance and self-efficacy plays the significant moderating role only between perceived risk and intra-organizational innovation resistance. Also originality has the significant effect on intra-corganizational innovation resistance.