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2 "서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구 : 기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-97, 2003
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1 "서비스 품질의 측정과 기대효과에 대한 재고찰 : KS-SQI 모형의 개발과 적용" 16 (16): 1-26, 2001
2 "서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구 : 기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-97, 2003
3 "Why do Customers Switch" 12 (12): 177-194, 1998
4 "What Kind of Marketing Culture Exits in Your Service Firm? An Audit The Journal of Services Marketing" 54-67, 1992
5 Khatibi, A.A, "What Drives Customer Loyalty : An Analysis from the Telecommunications Industry" 11 (11): 34-44, 2002
6 "The Six Criteria of Good Perceived Service Quality Review of Business" 10-13, 1988
7 "The Reliability of Webster's Marketing Culture Instrument : Some Western Australian Findings" 13 (13): 66-78, 2001
8 "The Relationship between Service Quality and Customer Satisfaction a Factor Specific Approach" 16 (16): 363-379, 2002
9 "The Magazine of Bank Administration" 38-40, 1986
10 "The Impact of Organizational Values Goals and Climate on Marketing Effectiveness Journal of Business Research" (rburn and s) : 423-433, 1994
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