서비스에 의해 구축된 브랜드자산이 제품선택에 미치는 영향에 관한 연구

참고문헌 (Reference)

1 "서비스에 의해 구축된 브랜드자산구성요소가 제품선택의도에 미치는 영향에 관한 연구" 명지대학교 대학원. 2004

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