This study researched whether there is difference in theme, form, and importance of news article between genders in the perspective of woman anchor`s phase. Although many studies are being accomplished, most are centered at media effect of audience, s...
This study researched whether there is difference in theme, form, and importance of news article between genders in the perspective of woman anchor`s phase. Although many studies are being accomplished, most are centered at media effect of audience, so it is difficult to find studies focused on the gender of anchor, Double anchor system has begun in the era of the 5th republic when Korean society was in the influx of westernized culture with rapid economic development in the confucian ideas. Thereafter, through the process of westernization and democratization, most researchers agreed that the phase of woman anchor has been raised, but empirical researches has not been carried out, Therefore this thesis carried out contents analysis of news article broadcasted in the year of 1990, 2000, 2010 of MBC Newsdesk, about theme, form and importance of article of man anchor and woman anchor, This study found that there is difference in the proportion of news article of man and woman anchor in the perspective of theme, and the difference between gender of the proportion of report news diminished from the year 1990 to the year 2010, However the proportion of straight news of woman anchor was overwhelmingly high compared with that of man anchor. This study also found that the importance of news article of man anchor was still higher than that of woman anchor.