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3 "서비스 quality 평가와 관련개념과의 관계성 검토 -고객만족 행위의도를 중심으로" 1994
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5 "대학생 교육수요 만족도에 관한 조사연구" 고려대학교 교육문제 연구소 2001
6 "대학교육 서비스의 개선과 관리 방안을 위한 서비스 품질 모형의 적용-탐색적 접근" 25 : 473-509, 1998
7 "대학교육 서비스 마케팅 모형 구축에 관한 연구" 경남대학교 2000
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