여성 후보자의 정치광고 사용 및 효과에 대한 정치광고 전략가와 언론인의 인식 연구

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 논의 및 연구문제
• 1) 여성의 정치 참여
• 2) 부정적 정치광고의 효과
• 3) 여성 후보자와 부정적 정치광고의 효과
• 4) 정치광고 전략가들의 인식에 대한 연구
• 5) 정치광고에 대한 언론 보도
• 6) 연구문제
• 3. 연구방법
• 1) 설문조사 대상
• 2) 설문조사 항목
• 4. 자료 분석
• 5. 결론 및 한계
• 참고문헌
• Abstract

참고문헌 (Reference)

1 탁진영, "한국정치광고의 미국화 경향에 관한 연구 : 미국적 정치광고 스타일과 유사점을 중심으로" 48 : 27-44, 2000

2 김정현, "텔레비전 정치광고가 후보자에 대한 평가에 미치는 효과 : 제15대 대선에 등장한 텔레비전정치광고의 효과 연구" 38 : 77-98, 1998

3 김용철, "지방자치제하에서 여성정치참여의 실태와 정책방향" 한국정책학회 16 (16): 307-328, 2007

4 "중앙선거관리위원회"

5 중앙선거관리위원회, "제18대 국회의원선거 투표율 분석" 중앙선거관리위원회 2008

6 민영, "정치광고의 이슈현저성과 후보자 선호도에 대한 효과 : 이슈소유권(issue ownership)과 네거티브 소구(negative appeals)를 중심으로" 한국언론학회 50 (50): 108-131, 2006

7 송종길, "정치관여도 미디어 , 중요성, 정치냉소주의와정치효능감이 정치결정과정에 미치는 영향에 관한 연구" 한국방송학회 20 (20): 166-197, 2006

8 삼성경제연구소, "여성리더계층의 부상과 전망" 2007

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10 탁진영, "부정적 정치광고가 정치 체제에 미치는 부정적 영향에 관한 연구 : 메타분석을 이용한 평가를 중심으로" 한국광고학회 15 (15): 73-98, 2004

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