생명보험 보험설계사와 공인재무설계사의 보험서비스 품질 비교 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to identify the factors affecting quality of life insurance services and to analyze whether quality of services is affected by different service providers between sales persons and the Certified Financial Planners(AFPK, CFP). Empirical analysis was conducted using survey results of 506 responses from life insurance customers in Seoul and Gyeonggi provinces. The main findings of this empirical study are: firstly, the quality of life insurance service is determined by three factors(life insurance plan factor, life insurance company factor and sales person factor); secondly, the quality of life insurance services was higher in those provided by Certified Financial Planners than those provided by sales persons. In sum, parameters for quality of life insurance service consist of three factors and it is needed to increase professionalism among sales persons to increase quality of life insurance service.

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