스포츠웨어 디자인 프로세스의 개선 방안 : CR(Consumer Response)에 기초하여 Based on the Consumer Response = Development of Design Process for Sports Wear

다국어 초록 (Multilingual Abstract)

The propose of this study is to consider the way of efficient application of CR(Consumer Response) which is a quick response strategy for the fast changing fashion industry and consumer needs, also, to suggest new design process to achieve the CR.
In order to systemize and improve the sports wear design process, the theory of apparel design process has been considered. Besides, 5 sports brans has been elected which are in booming for teens in Korea at present and the actual survey of design processes have been performed for comparison and analysis of practical processes.
The results of this study can be summarized as follows;
1) The design process of sports wear can be systematized as 7steps: Collecting and analyzing fashion information → Establishing seasonal concepts → Setting up design concepts → Making Proto and evaluating samples → Presentation/ Convention → Massproduction.
2) As the result of research for design process of sports brand, the following methods are applied for best achieving the CR.
- Monthly merchandising design process
- Employ the staffs for customer research only.
- Have a close relationship with a fabric supplier as a partner.
- Use POS system positively
3) According to the basic factors of CR, improved new design process is suggested as follow;
- Subdivision of merchandising cycle for re-engineering in order to apply the consumer needs quickly.
- Improving research method on consumers needs and better evaluation methods for design are required.
- Building a close partnership with fabric suppliers for saving the long lead time of fabric production. Also for building a close relationships with retailers who are the closest to the customers.
- Using POS data, data bases for consumers and CAD actively.
4) The improved method of sports wear design process for CR is divided into 3 ways.
- The seasonal design process with convention cycling 2 or 4 times a year.
- The monthly design process without convention.
- The irregular design process for SPOT merchandising.
The remedy for each steps and the improved processing structure has been suggested. Also annual time schedule has been suggested for achieving better design process.