전통 소재를 활용한 의상디자인 개발 및 마케팅 전략 연구 : 한산모시를 중심으로 = A Study on the Development of Fashion Design Using A Traditional Material, and on Marketing Strategy - Focusing on Hansan Mosi fabric -

다국어 초록 (Multilingual Abstract)

This paper examined the possibility of using Hansan Mosi fabric, which is a traditional fabric, in a modern way and developing it into fashion items, and it made a proposal on the design development for the traditional ramie fabric and on the future marketing direction.
1. Hansan Mosi cloth of fine texture is an excellent cloth that can be used for various applications so it is necessary to develop it for commercial purposes, and it is also necessary to work out the strategy to highlight its weakness as its strength.
2. It is necessary to publicize the characteristics and differences of Mosi fabric based on the systematic analysis of it.
4. Dualistic approach to use a tradition in a modern way and to make it luxurious and popular through the survey and analysis on consumers is necessary.
5. It is necessary to develop a brand in connection with the silver industry, highlighting its strengths as an organic material. Its possibility for the development into baby clothes is unlimited.
6. It is necessary to extend its applications beyond the image that ramie fabric is for summer. It is also necessary to work out the marketing strategy for globalization.
7. Through the consortium that the government, the business, the academy, and the research can keep organically working, mechanization, technical development, personnel training, distribution, and marketing should be continuously researched, and designs should be developed.

목차 (Table of Contents)

• I. 서론
• II. 본론
• 1. 전통소재의 종류와 현황
• 2. 전통모시의 생산 및 활용 현황
• 3. 전통모시 의상디자인 사례 분석
• 4. 전통모시 활성화를 위한 제안
• III. 결론
• 참고문헌