조직문화와 시장지향성 및 성과간의 관계 = An Empirical Study on the Relationships of Market Orientation, Organizational Culture and Organizational Performance

다국어 초록 (Multilingual Abstract)

Due to the service industry circumstance has been changing rapidly, the hotel service has become more important within interrelation to market orientation. First of all, The most important thing is cope with a difficulty of hotel company changing turbulent context. To the management of korean large-enterprise, there are so many important factors, for examples, organizational culture, market orientation and performance variable. Therefore, this research is attained understanding of market orientation, organizational culture and performance in the manner of a empirical method and examine all the good grasp of details. The purpose of this study is to establish an actual proof of influenced elements to culture style of company in the hotel service. To accomplish the purpose of this study, there are composed to 6 hypothesis are formatted as research purpose and research method. The research methods are literature and empirical survey. In particular empirical survey, these proposition are tested by questionnaire survey. Results are as follows: Firstly, organizational culture factor is important factor to market orientation to hotel company. Secondly, market orientation is important factor to the organizational performance. Thirdly, the fit of organizational culture and market orientation is positively affected with organizational performance.

참고문헌 (Reference)

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