치유프로그램의 웰니스적 가치가 치유프로그램 만족, 충성도, 주관적 삶의 만족에 미치는 영향 - 숲 치유프로그램 경험자를 대상으로 - = The Impact on the Wellness Value of a Healing Program and its Influence on Satisfaction, Loyalty and Overall Life Satisfaction: Focusing on the Participants’ of ‘Forest Healing’ Program

다국어 초록 (Multilingual Abstract)

Recently, the interest in health has been increasing over the world, and accordingly wellness tourism is rapidly increasing due to health-seeking tourism activities. Also in Korea, health-seeking tourism activities are drastically increasing, and thereby the Korea Forest Service and local governments are implementing healing programs using forests. This study, targeting the increasing healing tourists, conducted an empirical analysis by adding satisfaction with life to the wellness value, satisfaction, and loyalty in a healing program. Study subjects were 311 participants from the Saneum Healing Forest program managed by the Korea Forest Service. As a result of the analysis, it turned out that the wellness value of healing programs has a higher effect on loyalty through healing program satisfaction than in a direct way. In addition, while wellness value of healing programs was found to have no significant effect on satisfaction with life, it turned out to have a significant effect through healing program satisfaction. These results show that wellness value of healing programs cannot directly influence satisfaction with life but influence it through healing program satisfaction, indicating that healing programs play a great role for healing tourists’ satisfaction with life.

국문 초록 (Abstract)

최근 세계적으로 건강에 대한 관심이 높아지고, 건강추구형 관광활동으로 웰니스 관광이 크게 증가하고 있다. 국내에서도 건강추구형 관광활동이 급증하고, 이로 인하여 산림청 및 지방자치단체에서는 숲을 활용한 치유프로그램을 실시하고 있다. 이에 본 연구에서는 최근 국내에서 급증하고 있는 치유관광객을 대상으로 치유프로그램의 웰니스적 가치, 만족, 충성도의 모델에 삶의 만족의 영향을 추가하여 실증분석을 실시하였다. 연구대상은 산림청에서 운영하는 산음 치유의 숲 프로그램 참여자를 대상으로 실시하였으며, 총 311명의 표본을 본 연구에서 사용하였다. 연구결과, 치유프로그램의 웰니스적 가치는 프로그램에 만족에 크게 영향을 미치고, 충성도에도 영향을 미치는 것으로 나타났다. 그러나 치유프로그램의 웰니스적 가치는 충성도에 직접적으로 영향을 미치는 것보다는 치유프로그램만족을 매개로 미치는 영향이 더 크게 나타났다. 또한, 치유프로그램의 웰니스적 가치는 삶의 만족에 유의한 영향을 미치지 못하는 것으로 나타났으나 치유프로그램만족을 통해서 삶의 만족에 유의한 영향을 미치는 것으로 나타났다. 이러한 결과는 치유프로그램의 웰니스적 가치가 직접적으로 삶의 만족에 영향을 미치지 못하고, 치유프로그램만족을 통해서 삶의 만족에 영향을 미칠 수 있다는 것으로 치유관광객의 삶의 만족을 위해 치유프로그램은 중요한 역할을 한다는 것을 시사한다.

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