할리우드의 映畵産業 戰略과 韓國映畵産業의 新 進路 = The new path of Korean movie industry - A lesson from the strategy of Hollywood movie industry

다국어 초록 (Multilingual Abstract)

This paper discusses the American movie industry, represented by Hollywood. and its foreign market strategy and its overall impact on the korean movie industry. Especially, this paper focuses on analyzing the current crisis of the Korea movie industry and developing the possible alternatives or new path for its reinvigoration by comparing the Production, distribution, and promotion system between the movie industries of the two countries. This paper argues that the current world dominance of the American movie industry can be attributed to its economies of scale, mass production, windowing effect through the horizontal and vertical integration among the relevant industries, strong marketing and distribution system, successful creation of derivative industries through the utilization of mass communication, and the export push and price differentiation policy of the American government.
In contrast, this paper argues, the Korean movie industry is handicapped by insufficient movie infrastructure, emphasis on import of foreign movies rather than on national production of its own movies, meagerness of movie production capital, absence of the cooperation system or structure among the movie-relevant industries, and non-transparency of capital flowing for movie production.
Following these arguments, this paper suggests that establishment of the strong infrastructure, creation of its own new image and brand for Korean movies, aggressive and efficient marketing strategy, and appropriate policy support of the government are necessary for the reinvigoration and development of the Korean movie industry.

목차 (Table of Contents)

• 목차
• Ⅰ. 序論 = 159
• Ⅱ. 할리우드 映畵産業의 特性과 世界戰略 = 162
• Ⅲ. 韓國映畵産業의 現況과 問題點 = 176
• Ⅳ. 韓國映畵産業의 發展可能性과 代案 = 186
• Ⅴ. 結論 = 192
• 參考文獻 = 195
• Abstract = 196